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MiniKEG-cooler as sales booster for ENVASES party kegs

MiniKEG-cooler as sales booster for ENVASES party kegs

Barbecues with friends or watching a football match together while enjoying some ice-cold draft beer: summer is the high season for party kegs! The MiniKEG-cooler from bajuwares keeps the 5-liter-keg cold twice as long and offers various marketing opportunities. Product developer Tobias Zobel explained to us how to use his beer barrel bag in a creative way.
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A premium family-owned brewery: Stauder scores with exquisite Pilsner!

A premium family-owned brewery: Stauder scores with exquisite Pilsner!

COVID affects us all. This is especially true for a premium, family-owned brewery that has lots of exclusive localities as customers. But a family-owned business with more than 150 years of history won’t let COVID get it down. Instead, Stauder relies on bottled beer, mini kegs and its premium Pilsner, that’s been hyped by its fans ever since it was launched.
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Winners despite COVID: Landskron puts emphasis on digital offers

Winners despite COVID: Landskron puts emphasis on digital offers

Amongst many others, the COVID crisis was very tough on breweries. Innumerable barrels of beer had to be disposed and there is no end of the pandemic in sight yet. It was vital to focus on digital concepts in a timely and innovative manner to gain competitive advantages. Landskron BRAU-MANUFAKTUR did a good job on that, keeping their beer sales on a constant level.
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About ‘bock beer’ – roots and history: An interview with Martin Deutsch

About ‘bock beer’ – roots and history: An interview with Martin Deutsch

Bock beer is more popular than ever and became a top seller, especially during winter and spring. The Einbecker Brewery stands for bock beer since 1378 and has been using the HUBER party kegs since more than 20 years. We talked to Martin Deutsch, board member at Einbecker Brewery, about ‘Maibock’, party kegs and the fascinating history of bock beer.
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Draft beer: about tradition, technology, indulgence and friendship

Draft beer: about tradition, technology, indulgence and friendship

Enjoying some ice-cold draft beer is simply a pleasure. No beer fan will ever doubt that. But why is that? Where does all this fuss about beer come from? What are the things you have to pay attention to? And most importantly: why is beer especially popular amongst men? We investigated the symbolic power of a beer barrel and the nucleus of true man-to-man friendship.
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Party Keg Marketing: a chat with Harry Eichholz!

Party Keg Marketing: a chat with Harry Eichholz!

Being good at sales does not just mean being good at selling stuff. During an interview with Harry Eichholz, sales representative at Envases Öhringen, he talks about what good customer service is, how to create added value and how true brand development can work with a party keg.
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Tin recycling: A cycle just as round as a party keg!

Tin recycling: A cycle just as round as a party keg!

Sustainability is becoming increasingly important for customers. This is also true when it comes to packaging. 85% of consumers state that it matters to them when making purchasing decisions. That is why Envases uses tin for their packaging, which can be recycled by 90,4% without any cutbacks in quality. This kind of packaging material stands for a closed material cycle, multiple re-use and secured protection of the filling.
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