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The party keg for the Super Bowl: Community, sports, and beer!

The party keg for the Super Bowl: Community, sports, and beer!

The Super Bowl isn’t just a football final; it’s a social event that brings millions of people together. It offers a chance for communal celebration and sharing excitement, snacks, and commercials. The Beer Bowl Party Keg, with its five liters, is a convenient way to enjoy quality beer with friends.
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Trends in the beverage retail: A behind-the-scenes look!

Trends in the beverage retail: A behind-the-scenes look!

The beverage retail sector is currently undergoing significant changes, discussed here by industry experts Georg Gorki and Thorsten Schön. They delve into the importance of family businesses as the nucleus of the industry, the declining beer market and strategies to counter it, the significance of regional brands, the diversity of packaging, and the future of beverage retail.
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Sustainability for breweries – the challenge for the future!

Sustainability for breweries – the challenge for the future!

Sustainability is on everyone’s lips, especially when it comes to energy-intensive industries, including breweries. That’s why a lot has been happening in the brewing industry regarding sustainability, and it’s a positive development. Breweries benefit from renewable energy sources and water and soil protection programs, creating a win-win-win situation for breweries, consumers, and, of course, our environment!
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The party keg for the Super Bowl: Community, sports, and beer!

The party keg for the Super Bowl: Community, sports, and beer!

The Super Bowl isn’t just a football final; it’s a social event that brings millions of people together. It offers a chance for communal celebration and sharing excitement, snacks, and commercials. The Beer Bowl Party Keg, with its five liters, is a convenient way to enjoy quality beer with friends.
read more
European Football Championship: High season for the 5 liter party keg!

European Football Championship: High season for the 5 liter party keg!

Soccer and beer – they simply belong together! The combination of games, excitement, fun and a cold beer in the hand creates a real party atmosphere among fans – especially at international tournaments. There will be a real highlight next year: the European Football Championship in Germany in the summer of 2024. Fans and the brewing industry are eagerly awaiting the kickoff of UEFA Euro 2024. Make sure you get your minikegs in time for the “summer fairy tale 2.0”! We’re counting on full stadiums, public viewing and lots of private European Championship parties. This should boost beer sales.
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Quality

DLG quality test for beer: It pays to take part!

DLG quality test for beer: It pays to take part!

The DLG quality test for beer, which is announced annually, supports breweries with a neutral expert judgment in making the quality of their products visible to consumers with medals and federal honor awards. We answer the seven most important questions about one of the world’s most demanding quality tests, which can serve breweries as a valuable marketing tool.
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Customers

Beer and art: Mira Brewery showcases the perfect symbiosis!

Beer and art: Mira Brewery showcases the perfect symbiosis!

The sounds of guitars, violins, and pianos fill the air as the brewers at Mira passionately perfect their creations. It’s a symbiosis of brewing art and melody, where the vibrant energy of music transcends into every drop of brewed beer. The Mira Brewery opens its doors not only to beer enthusiasts but also to music lovers. Regular events feature local bands and musicians performing while guests savor the diversity of Mira beers. The stage, framed by barrels, becomes a meeting place for people who share the joy of good beer and captivating music. And for those who seek even more art, they should take a moment to appreciate the house’s labels and minikegs. Here, Mira collaborates with renowned street artists, creating outstanding editions that become collector’s items.
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