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From apprentice to Envases Managing Director: Jochen Massa focuses on honesty and respect
As the new Managing Director of Envases Öhringen GmbH, 33-year-old Jochen Massa is responsible for around 700 employees here in Öhringen, most of whom he knows personally. That’s because he already completed his apprenticeship at the company. Now, 17 years later, he is at its helm. He explains why he upholds the same values as company boss and family father, what his plans are for the “great team” on site, and how Envases intends to live up to its social and ecological responsibilities.
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Steam Brew: Craft beer in an X-Mas party keg
In 2018, the traditional brewery Eichbaum launched its own craft beer brand Steam Brew, which is sold exclusively via Lidl throughout Europe. Not least thanks to its creative brand identity, Steam Brew has since made a “rocket-like ascent,” according to Marketing Manager Dennis Sandhöfer. For the first time, one of Steam Brew’s six craft beer varieties, which are available exclusively in cans, has now also been filled into Envases’ five-liter party keg – as a specially designed Christmas edition for the Irish market.
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Traditional brewery from Bavaria: Rhaner is open to new ideas
Beer has been brewed at Rhanerbräu in Upper Palatinate since 1283. Even though the owner family Plößl can proudly look back on centuries of brewing tradition, they are always looking toward the future. Always be open to new things, is their motto. This includes a creative craft beer division as well as a regenerative heating plant, which also serves as a marketing tool thanks to its eye-catching appearance. In the course of resource-conserving and sustainable production, Rhaner also relies on the mini-keg as a completely recyclable container: Since Corona, the “Rhaner Festbier dahoam” (“Rhaner home festival beer”) in the five-liter party keg has become firmly established in the product range.
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50 years of Minikeg: Happy Birthday, partykeg!
At 50 years old, the minikeg is in its prime and is well received everywhere – as countless fans around the globe confirm. No wonder, since it is wonderfully uncomplicated and up for any kind of fun. It is always welcome at parties and always surprises with a new, sometimes unusual and eye-catching look. On its round birthday, the popular party keg from Envases can therefore look forward to lots of compliments and heartfelt congratulations.
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Products
50 years of Minikeg: Happy Birthday, partykeg!
At 50 years old, the minikeg is in its prime and is well received everywhere – as countless fans around the globe confirm. No wonder, since it is wonderfully uncomplicated and up for any kind of fun. It is always welcome at parties and always surprises with a new, sometimes unusual and eye-catching look. On its round birthday, the popular party keg from Envases can therefore look forward to lots of compliments and heartfelt congratulations.
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History of the party keg: 5 incredible decades of the MiniKeg
It’s round, made of tinplate, even contains an integrated tap, and is popular all over the world: the five-liter party keg – also known as MiniKeg among experts – is a success story ‘Made in Germany’. This year, the party keg celebrates its birthday. Half a century of MiniKeg, the history of the party keg on its 50th birthday!
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Quality
DLG quality test for beer: It pays to take part!
The DLG quality test for beer, which is announced annually, supports breweries with a neutral expert judgment in making the quality of their products visible to consumers with medals and federal honor awards. We answer the seven most important questions about one of the world’s most demanding quality tests, which can serve breweries as a valuable marketing tool.
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New technologies make the minikeg even safer
Continuous optimization in all areas is at the heart of Envases’ corporate policy. New technologies are also constantly opening up new opportunities in terms of quality assurance for minikeg.
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Customers
Steam Brew: Craft beer in an X-Mas party keg
In 2018, the traditional brewery Eichbaum launched its own craft beer brand Steam Brew, which is sold exclusively via Lidl throughout Europe. Not least thanks to its creative brand identity, Steam Brew has since made a “rocket-like ascent,” according to Marketing Manager Dennis Sandhöfer. For the first time, one of Steam Brew’s six craft beer varieties, which are available exclusively in cans, has now also been filled into Envases’ five-liter party keg – as a specially designed Christmas edition for the Irish market.
read moreTraditional brewery from Bavaria: Rhaner is open to new ideas
Beer has been brewed at Rhanerbräu in Upper Palatinate since 1283. Even though the owner family Plößl can proudly look back on centuries of brewing tradition, they are always looking toward the future. Always be open to new things, is their motto. This includes a creative craft beer division as well as a regenerative heating plant, which also serves as a marketing tool thanks to its eye-catching appearance. In the course of resource-conserving and sustainable production, Rhaner also relies on the mini-keg as a completely recyclable container: Since Corona, the “Rhaner Festbier dahoam” (“Rhaner home festival beer”) in the five-liter party keg has become firmly established in the product range.
read more