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Brewing beer with AI: What you should know about it
Brewing beer requires craftsmanship, passion and brewing training. But what will happen when artificial intelligence makes its way into this field as well? The fact is that, as in almost all industries, machine learning and AI will also become increasingly important in beer brewing in the future. Instead of fearing the risks, open-minded brewers should take advantage of the opportunities it presents.
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How will the minikeg of the future be produced?
Thinner sheet metal, energy-efficient production, PFAS-free coatings – these are just a few of the key issues that the Beverage Division at Envases Öhringen will be addressing in the medium term. The world market leader Envases Öhringen is currently setting the course for the future with many technical innovations and high investments in sustainability. Wilfried Hermann, who has been Head of Operations Beverage and Head of Plant 2 in Öhringen for a year, talks about the biggest challenges and explains why, for him, people are at the center of all decisions.
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Envases establishes sustainability on a scientific basis
For Envases, sustainability is THE topic of the future. One of the key focuses of the international packaging company is on measures to reduce emissions, minimize environmental impact, and establish sustainable business practices in all areas. To address sustainability in a scientifically sound and efficient manner, Envases has joined the renowned Science Based Targets initiative. With their support, the company aims to define short-term goals this year which the company is committed to to achieving by 2030.
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Study on beer trends 2025: Beer consumption is diverse and dependent on the occasion
Corona has enhanced a development that has been observable for some time: beer as an everyday companion has long since ceased to be taken for granted. Instead, beer enjoyment is increasingly linked to situations and moments. The key to success for breweries is to find a way to make the most of these situations and moments. The Beer Consumption Trend Study 2025 provides important starting points here. Brand psychologist Florian Klaus, who accompanied the study, answers the most important questions about consumer expectations, drinking behavior, and trend triggers.
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Products
50 years of Minikeg: Happy Birthday, partykeg!
At 50 years old, the minikeg is in its prime and is well received everywhere – as countless fans around the globe confirm. No wonder, since it is wonderfully uncomplicated and up for any kind of fun. It is always welcome at parties and always surprises with a new, sometimes unusual and eye-catching look. On its round birthday, the popular party keg from Envases can therefore look forward to lots of compliments and heartfelt congratulations.
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History of the party keg: 5 incredible decades of the MiniKeg
It’s round, made of tinplate, even contains an integrated tap, and is popular all over the world: the five-liter party keg – also known as MiniKeg among experts – is a success story ‘Made in Germany’. This year, the party keg celebrates its birthday. Half a century of MiniKeg, the history of the party keg on its 50th birthday!
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Quality
DLG quality test for beer: It pays to take part!
The DLG quality test for beer, which is announced annually, supports breweries with a neutral expert judgment in making the quality of their products visible to consumers with medals and federal honor awards. We answer the seven most important questions about one of the world’s most demanding quality tests, which can serve breweries as a valuable marketing tool.
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New technologies make the minikeg even safer
Continuous optimization in all areas is at the heart of Envases’ corporate policy. New technologies are also constantly opening up new opportunities in terms of quality assurance for minikeg.
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Customers
Krug Brewery from Breitenlesau: Down-to-earth & independent
The brewery Krug Bräu in Breitenlesau is one of the largest and most successful breweries in Franconian Switzerland. Konrad “Conny” Krug is the fifth generation to run the family business. He brews his beer not only with the power of the sun, but with a great deal of passion. Whether as a beer artist at the brew kettle or DJ at the in-house dance center – the lively brewery boss is full of creativity and drive. Find out why his brewery emerged as a winner during the pandemic, what a late-night caller from the Dortmund Christmas market had to say to him, and what a Porsche 911 has to do with Konrad Krug’s success.
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Steam Brew: Craft beer in an X-Mas party keg
In 2018, the traditional brewery Eichbaum launched its own craft beer brand Steam Brew, which is sold exclusively via Lidl throughout Europe. Not least thanks to its creative brand identity, Steam Brew has since made a “rocket-like ascent,” according to Marketing Manager Dennis Sandhöfer. For the first time, one of Steam Brew’s six craft beer varieties, which are available exclusively in cans, has now also been filled into Envases’ five-liter party keg – as a specially designed Christmas edition for the Irish market.
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