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7 tips for successful influencer marketing with beer
Posters, print ads, or the occasional label relaunch – these are no longer nearly enough to market a beer attractively. Especially when it comes to reaching younger target groups, social media with its new formats and channels is becoming increasingly important.
read more7 facts around the trend beverage non-alcoholic beer
Over the past ten years, non-alcoholic beer has grown faster than any other type of beer. Breweries would therefore be well advised to focus more on non-alcoholic varieties in the future. In seven exciting facts about the trend beverage non-alcoholic beer, we reveal why there is still a lot of potential here and how this can best be utilized.
read moreGaffel: Cross-media marketing for a beer brand
For some, it’s a tin can. For Thomas Deloy, it is “an excellent communication vehicle with enormous creative options. The head of marketing and PR at the private brewery Gaffel relies on campaigns that are “emotional, modern, and up-to-date. Gaffel has already proven several times that the minikeg is ideally suited to this.
read moreBrewer as a growing profession: Envases supports trainees
More and more young people are opting for the growing profession of brewer – a traditional craft with modern technical aspects. As the world market leader in mini kegs, Envases Öhringen is supporting this encouraging development by providing high-quality equipment for the next generation of brewers. Most recently, the company sponsored 1500 individually printed party kegs for the training brewery at the vocational school in Kulmbach, Upper Franconia.
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Brewer as a growing profession: Envases supports trainees
More and more young people are opting for the growing profession of brewer – a traditional craft with modern technical aspects. As the world market leader in mini kegs, Envases Öhringen is supporting this encouraging development by providing high-quality equipment for the next generation of brewers. Most recently, the company sponsored 1500 individually printed party kegs for the training brewery at the vocational school in Kulmbach, Upper Franconia.
read moreHow Envases makes the five-liter keg climate-neutral
Climate protection affects all of us. Through global climate protection projects, the mini-keg world market leader Envases fully offsets the CO2 emissions of its party kegs on request, thereby making an important contribution to greater sustainability. The certified “climate neutral” label on the five-liter keg from Envases creates consumer confidence and strengthens the beer brand filled in it.
read moreQuality
Hygiene measures for 5-liter kegs: Envases guarantees maximum cleanliness!
Hygiene concepts are key for food industry products. To make Envasis’ customers feel 100% secure, the company developed very special hygiene standards. Hygiene measures for 5-liter keg: Envasis guarantees maximum cleanliness!
read moreQuality mini kegs by Envases: customized, competent, 100% safe
Safety and having competent partners are vital for breweries and beverage retailers. The quality of the mini kegs by Envases create uniqueness, reliability and competence. Together with Jasmin Rehn, Head of Quality Management at Envases, we take a look behind the scenes in order to explain what is so special about our mini keg quality.
read moreCustomers
Gaffel: Cross-media marketing for a beer brand
For some, it’s a tin can. For Thomas Deloy, it is “an excellent communication vehicle with enormous creative options. The head of marketing and PR at the private brewery Gaffel relies on campaigns that are “emotional, modern, and up-to-date. Gaffel has already proven several times that the minikeg is ideally suited to this.
read moreBeer sales in Eastern Europe: Czech beer successful in Russia
Only regional malt, the famous Saaz hops and water from deep springs are used in the traditional Czech brewery Tradiční pivovar v Rakovníku, a.s.. The brewery’s success confirms that it is doing well – it is the winner of many awards. Valentina Nikulina, Development Director at Tradiční pivovar v Rakovníku, a.s. sees the international awards not only as confirmation of the quality of the beers, but also as a reflection of national and international perception.
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