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Modern Beer Marketing: The Local Brewery from “Bierbuckel“
Fewer young people are drinking alcohol, the beer market is shifting, and competition from young breweries is growing. Yet, there are still family-run breweries with long traditions that have loyal fans far beyond their regional borders. But how does modern beer marketing work in the digital age? And how can tradition and trends be successfully combined? We spoke with Max Leibinger Brewery in Ravensburg about culture, tradition, and new approaches to marketing.
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The Helles Lager on the Rise!
Helles is a mild, pale-golden beer that was originally developed in Bavaria and has since become widely popular throughout Germany. While it is deeply rooted in Bavarian beer culture, Helles is also gaining popularity in northern Germany, particularly in cities like Hamburg and Berlin. We describe why helles lager on the rise is more then just a trend!
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Finest Beer Selection 2024: These Beers Impressed the Expert Jury
For the second time, Meininger Verlag, in collaboration with the Doemens Academy, has sought out the best beers from Germany and around the world under the title Finest Beer Selection 2024. In a comprehensive testing process, a total of 825 beers from 200 breweries were tasted by an expert jury, with 267 beers awarded a Finest Beer Score of over 90.
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The Spanish Beer Market and the Barcelona Beer Festival
Spain, traditionally a wine country, is experiencing a boom in beer consumption and beer tourism, with both regional and international beers being equally appreciated. The Barcelona Beer Festival is a key meeting point for the brewing scene to discover trends and network effectively. We spoke with the organizers and explored the Spanish beer scene.
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Products
Enjoy freshly tapped beer: Now even easier!
Over 50 years of Minikeg, a success story, and a product that promises fresh draft beer enjoyment worldwide. Pouring your own beer fresh from the party keg in a friendly gathering connects people—whether at a large event like this year’s European Championship or at a summer barbecue. Now, En Envases introduces its proven Minikeg with a new tap. This tap provides 30% more flow, improved handling when tapping, and easier-to-control foam formation. Additionally, the new tap can be operated with one hand, making the party keg even more convenient!
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The perfect duo: Mini kegs for the soccer EM 2024
Summer is around the corner, and with it comes the eagerly anticipated European Soccer Championship in Germany. While fans prepare for exciting games and emotional moments, there’s another tradition that perfectly complements this experience: enjoying freshly tapped beer at home. That’s why it’s clear that the mini keg for the soccer EM 2024 is a must-have for all fans this summer. Enjoying freshly tapped beer, straight from the keg, without any tapping expertise while watching soccer – the perfect duo this summer! Let’s introduce the mini kegs for the Euro Cup from various breweries.
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Quality
What means freshness in beer?
Beer, the globally beloved beverage, delights millions with its variety and taste. But what truly makes a beer fresh? From the selection of ingredients to storage and the timing of consumption, freshness impacts every stage of beer production and significantly enhances the enjoyment. In this article, we delve deep into the world of beer to uncover what freshness in beer really means, the role of the consumer, and why freshness is crucial for both brewers and enthusiasts.
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DLG quality test for beer: It pays to take part!
The DLG quality test for beer, which is announced annually, supports breweries with a neutral expert judgment in making the quality of their products visible to consumers with medals and federal honor awards. We answer the seven most important questions about one of the world’s most demanding quality tests, which can serve breweries as a valuable marketing tool.
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Customers
Modern Beer Marketing: The Local Brewery from “Bierbuckel“
Fewer young people are drinking alcohol, the beer market is shifting, and competition from young breweries is growing. Yet, there are still family-run breweries with long traditions that have loyal fans far beyond their regional borders. But how does modern beer marketing work in the digital age? And how can tradition and trends be successfully combined? We spoke with Max Leibinger Brewery in Ravensburg about culture, tradition, and new approaches to marketing.
read more
Beer from Germany worldwide: What makes a German beer brand stand out?
German beer is highly sought after worldwide. Brewed according to the German Purity Law of 1516, it promises centuries-old tradition and top-notch quality. It is a German cultural asset and is perceived as such abroad. But how does one best market German beer? Denninghoff’s GmbH has put a lot of thought into this and has been highly successful in the export business worldwide for many years.
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