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Alcohol-Free Bock Beer: Einbecker Combines Tradition with Modern Spirit
The Einbecker Brauhaus has repositioned itself through a comprehensive brand relaunch, skillfully blending centuries of tradition with the demands of modern consumers. Under the leadership of new CEO Marc Kerger, values such as regional pride, sustainability, and innovation are central to the brand’s communication. A standout feature of this transformation is the introduction of alcohol-free Bock beer, a product that embraces contemporary trends while preserving the authentic taste of Bock beer. At the same time, the brewery is appealing to a younger audience with new beer styles and products without neglecting its loyal customer base. Rooted in the region yet internationally focused, the Einbecker Brauhaus demonstrates how tradition and transformation can successfully go hand in hand.
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BrauBeviale 2024: A Celebration of Brewing Culture and Beverage Industry
The BrauBeviale 2024 in Nuremberg brought together over 31,000 industry professionals and 968 exhibitors to explore the latest trends and innovations in the beverage sector. Highlights such as the European Beer Star awards, the new Future Award, and engaging discussions on digitalization and sustainability showcased the dynamic and forward-thinking nature of the industry. A special emphasis was placed on innovative energy-saving solutions, creating momentum that extends far beyond the trade show itself.
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Wheat Beer – A Revenue Generator Beyond Bavaria!
Wheat beer combines tradition with diversity and serves as an indispensable revenue driver for breweries and beverage retailers. With its rich history, wide variety, and current trends such as non-alcoholic options, it remains globally popular. The mini keg presents additional opportunities: it blends social enjoyment with the convenience of self-tapping, making it especially appealing in export markets like Asia. Wheat beer continues to be a surefire success—whether in bottles or party kegs.
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Envases Wins Silver at the “Cans of the Year Awards 2024”
With an innovative party keg featuring a new, user-friendly tap and a summery design, Envases has once again secured silver at the “Cans of the Year Awards.” The company was previously recognized for its packaging innovations in 2020. This party keg, which also garnered enthusiasm at the Brewery Conference in Las Vegas, demonstrates how technical perfection and emotional design can advance the beverage industry.
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Products
Envases Wins Silver at the “Cans of the Year Awards 2024”
With an innovative party keg featuring a new, user-friendly tap and a summery design, Envases has once again secured silver at the “Cans of the Year Awards.” The company was previously recognized for its packaging innovations in 2020. This party keg, which also garnered enthusiasm at the Brewery Conference in Las Vegas, demonstrates how technical perfection and emotional design can advance the beverage industry.
read more
Soccer and Beer: How Bundesliga Clubs Celebrate
In soccer, joy and tears often go hand in hand, as every season ends with teams being promoted or relegated. Yet, one thing unites all fans: a passion for soccer and beer. Even in moments of heartbreak, clubs find ways to celebrate with their supporters. It’s the comforting hope of future success and the realization that true fans stick with their teams through ups and downs that keep the spirit alive.
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Quality
What means freshness in beer?
Beer, the globally beloved beverage, delights millions with its variety and taste. But what truly makes a beer fresh? From the selection of ingredients to storage and the timing of consumption, freshness impacts every stage of beer production and significantly enhances the enjoyment. In this article, we delve deep into the world of beer to uncover what freshness in beer really means, the role of the consumer, and why freshness is crucial for both brewers and enthusiasts.
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DLG quality test for beer: It pays to take part!
The DLG quality test for beer, which is announced annually, supports breweries with a neutral expert judgment in making the quality of their products visible to consumers with medals and federal honor awards. We answer the seven most important questions about one of the world’s most demanding quality tests, which can serve breweries as a valuable marketing tool.
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Customers
Alcohol-Free Bock Beer: Einbecker Combines Tradition with Modern Spirit
The Einbecker Brauhaus has repositioned itself through a comprehensive brand relaunch, skillfully blending centuries of tradition with the demands of modern consumers. Under the leadership of new CEO Marc Kerger, values such as regional pride, sustainability, and innovation are central to the brand’s communication. A standout feature of this transformation is the introduction of alcohol-free Bock beer, a product that embraces contemporary trends while preserving the authentic taste of Bock beer. At the same time, the brewery is appealing to a younger audience with new beer styles and products without neglecting its loyal customer base. Rooted in the region yet internationally focused, the Einbecker Brauhaus demonstrates how tradition and transformation can successfully go hand in hand.
read more
Beer and Tourism: Brewing Where Others Vacation!
Beer has been brewed at Hofbrauhaus Berchtesgaden since 1645—right where others go on vacation. Closely tied to the region’s tourism, the handcrafted beer is served in countless taverns, hotels, and alpine huts. The most popular choice is the Helles, which has been available in a convenient Minikeg from Envases since June 2024—ideal for tourists to take home. Read on to discover how beer and tourism are connected and how Hofbrauhaus Berchtesgaden has turned this into a true success story.
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