All posts from category talk
Corona has enhanced a development that has been observable for some time: beer as an everyday companion has long since ceased to be taken for granted. Instead, beer enjoyment is increasingly linked to situations and moments. The key to success for breweries is to find a way to make the most of these situations and moments. The Beer Consumption Trend Study 2025 provides important starting points here. Brand psychologist Florian Klaus, who accompanied the study, answers the most important questions about consumer expectations, drinking behavior, and trend triggers.read more
In a global world, family breweries create a connection to home and establish identity. “The Free Brewers” (Die Freien Brauer), an entrepreneurial initiative of 44 leading family breweries from Germany, Austria and Luxembourg, want to preserve and expand these values. Managing Director Jürgen Keipp talks to us about challenges and visions.read more
Doemens has been a constant in the beverage and food branch for decades. The company does not only stand for excellent trainings and further education but also for services and competent consultation for industries. We have talked to Dr. Werner Gloßner, CEO of the Doemens academy, to get a deeper insight into the diversity and the core of Doemens.read more
“Usually, I do not drink beer at all”, is what you would often hear women say. Beer sommelière Anja Kober-Stegemann knows what beer trends are hot for 2022, and which types will be able to win over female target groups.read more
The COVID pandemic has significantly improved sales figures of beverage stores. We talked to industry expert Georg Gorki about the reasons for that and what kind of revolution the beverage industry has seen during these past couple of years.read more
Bock beer is more popular than ever and became a top seller, especially during winter and spring. The Einbecker Brewery stands for bock beer since 1378 and has been using the HUBER party kegs since more than 20 years. We talked to Martin Deutsch, board member at Einbecker Brewery, about ‘Maibock’, party kegs and the fascinating history of bock beer.read more
2020 has been a difficult year for the beverage industry. COVID-19 not only had a significant impact on our daily life, but also changed sales markets for beverages substantially. We talked to Dirk Reinsberg, board member of Deutscher Getränkefachgroßhandels e.V., about how drastically the consumer behavior of the German population has changed.read more
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