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Innovative party keg stand Keg2Go makes the mini keg even better

Innovative party keg stand Keg2Go makes the mini keg even better

The 5-liter party keg is popular: Especially in the warm summer months, everyone can enjoy their favorite beer freshly tapped, no matter where or when! With the innovative Party Keg Stand Keg2Go, tapping and transporting the mini keg is now even easier. Ideal for those seeking stylish and convenient beer enjoyment this summer. We spoke with the inventors of Keg2Go.
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New EU laws for breweries: What’s coming and what does it bring?

New EU laws for breweries: What’s coming and what does it bring?

The introduction of the Supply Chain Act marks a significant milestone for transparency and accountability in global supply chains. Especially for breweries and the beverage industry, this law, as well as the new EU Packaging Act, bring far-reaching implications. We spoke with Dirk Reinsberg, Board Member of the Federal Association of German Beverage Retailers e.V., who has been extensively involved in the new EU laws on behalf of the association in recent years.
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Trends in the beverage retail: A behind-the-scenes look!

Trends in the beverage retail: A behind-the-scenes look!

The beverage retail sector is currently undergoing significant changes, discussed here by industry experts Georg Gorki and Thorsten Schön. They delve into the importance of family businesses as the nucleus of the industry, the declining beer market and strategies to counter it, the significance of regional brands, the diversity of packaging, and the future of beverage retail.
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Study on beer trends 2025: Beer consumption is diverse and dependent on the occasion

Study on beer trends 2025: Beer consumption is diverse and dependent on the occasion

Corona has enhanced a development that has been observable for some time: beer as an everyday companion has long since ceased to be taken for granted. Instead, beer enjoyment is increasingly linked to situations and moments. The key to success for breweries is to find a way to make the most of these situations and moments. The Beer Consumption Trend Study 2025 provides important starting points here. Brand psychologist Florian Klaus, who accompanied the study, answers the most important questions about consumer expectations, drinking behavior, and trend triggers.
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The Free Brewers give family breweries a voice

The Free Brewers give family breweries a voice

In a global world, family breweries create a connection to home and establish identity. “The Free Brewers” (Die Freien Brauer), an entrepreneurial initiative of 44 leading family breweries from Germany, Austria and Luxembourg, want to preserve and expand these values. Managing Director Jürgen Keipp talks to us about challenges and visions.
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Practice-oriented learning: How Doemens combines theory and practice!

Practice-oriented learning: How Doemens combines theory and practice!

Doemens has been a constant in the beverage and food branch for decades. The company does not only stand for excellent trainings and further education but also for services and competent consultation for industries. We have talked to Dr. Werner Gloßner, CEO of the Doemens academy, to get a deeper insight into the diversity and the core of Doemens.
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Beverage stores thrive thanks to COVID

Beverage stores thrive thanks to COVID

The COVID pandemic has significantly improved sales figures of beverage stores. We talked to industry expert Georg Gorki about the reasons for that and what kind of revolution the beverage industry has seen during these past couple of years.
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About ‘bock beer’ – roots and history: An interview with Martin Deutsch

About ‘bock beer’ – roots and history: An interview with Martin Deutsch

Bock beer is more popular than ever and became a top seller, especially during winter and spring. The Einbecker Brewery stands for bock beer since 1378 and has been using the HUBER party kegs since more than 20 years. We talked to Martin Deutsch, board member at Einbecker Brewery, about ‘Maibock’, party kegs and the fascinating history of bock beer.
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COVID and consumer behavior: an interview with Dirk Reinsberg

COVID and consumer behavior: an interview with Dirk Reinsberg

2020 has been a difficult year for the beverage industry. COVID-19 not only had a significant impact on our daily life, but also changed sales markets for beverages substantially. We talked to Dirk Reinsberg, board member of Deutscher Getränkefachgroßhandels e.V., about how drastically the consumer behavior of the German population has changed.
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