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7 tips for successful influencer marketing with beer

7 tips for successful influencer marketing with beer

Posters, print ads, or the occasional label relaunch – these are no longer nearly enough to market a beer attractively. Especially when it comes to reaching younger target groups, social media with its new formats and channels is becoming increasingly important.
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7 facts around the trend beverage non-alcoholic beer

7 facts around the trend beverage non-alcoholic beer

Over the past ten years, non-alcoholic beer has grown faster than any other type of beer. Breweries would therefore be well advised to focus more on non-alcoholic varieties in the future. In seven exciting facts about the trend beverage non-alcoholic beer, we reveal why there is still a lot of potential here and how this can best be utilized.
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Gaffel: Cross-media marketing for a beer brand

Gaffel: Cross-media marketing for a beer brand

For some, it’s a tin can. For Thomas Deloy, it is “an excellent communication vehicle with enormous creative options. The head of marketing and PR at the private brewery Gaffel relies on campaigns that are “emotional, modern, and up-to-date. Gaffel has already proven several times that the minikeg is ideally suited to this.
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Brewer as a growing profession: Envases supports trainees

Brewer as a growing profession: Envases supports trainees

More and more young people are opting for the growing profession of brewer – a traditional craft with modern technical aspects. As the world market leader in mini kegs, Envases Öhringen is supporting this encouraging development by providing high-quality equipment for the next generation of brewers. Most recently, the company sponsored 1500 individually printed party kegs for the training brewery at the vocational school in Kulmbach, Upper Franconia.
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Beer sales in Eastern Europe: Czech beer successful in Russia

Beer sales in Eastern Europe: Czech beer successful in Russia

Only regional malt, the famous Saaz hops and water from deep springs are used in the traditional Czech brewery Tradiční pivovar v Rakovníku, a.s.. The brewery’s success confirms that it is doing well – it is the winner of many awards. Valentina Nikulina, Development Director at Tradiční pivovar v Rakovníku, a.s. sees the international awards not only as confirmation of the quality of the beers, but also as a reflection of national and international perception.
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With respect and logic: Peer Brämer heads sales at Envases Beverage

With respect and logic: Peer Brämer heads sales at Envases Beverage

As a trained mechanic, he knows what it’s like to be standing at a machine with oil-smeared hands at 9 o’clock on a Monday morning. Even though his career took him to the executive suite a long time ago, Peer Brämer, the new sales manager at Envases Beverage, has one thing in mind above all else: respect – in the team as well as toward superiors and customers.
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Partner for individual brewing malts around the globe

Partner for individual brewing malts around the globe

142 years of company tradition, a team of 16 nationalities and a company boss who lives the pioneering spirit like no other: Weyermann, a family-owned company in Upper Franconia, is the world market leader in specialty malts. Its individual products, which it exports to 135 countries, influence the taste of beer all over the world.
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How Envases makes the five-liter keg climate-neutral

How Envases makes the five-liter keg climate-neutral

Climate protection affects all of us. Through global climate protection projects, the mini-keg world market leader Envases fully offsets the CO2 emissions of its party kegs on request, thereby making an important contribution to greater sustainability. The certified “climate neutral” label on the five-liter keg from Envases creates consumer confidence and strengthens the beer brand filled in it.
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Mono-brand “Mooser Liesl”: A beer has become a shooting star

Mono-brand “Mooser Liesl”: A beer has become a shooting star

Arcobräu boss Holger Fichtel has not only awakened the traditional castle brewery in Moos, Lower Bavaria, from its slumber. His “Mooser Liesl,” launched in 2015, rose to become the most successful mono-brand in the “Helles-style beer” segment within a very short time. Remaining a brewer at heart, the go-getting businessman relies on determination, gut feeling and talking beer labels.
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Hop harvest 2021: Good quality, rich in alpha acids

Hop harvest 2021: Good quality, rich in alpha acids

Dr. Johann Pichlmaier is one of Germany’s leading hop experts. He talks to us about the quality of the German hop harvest in 2021, the challenges of an increasingly global market, the latest trends in the types of crops, and the impact of the craft beer boom on international hop demand.
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The Free Brewers give family breweries a voice

The Free Brewers give family breweries a voice

In a global world, family breweries create a connection to home and establish identity. “The Free Brewers” (Die Freien Brauer), an entrepreneurial initiative of 44 leading family breweries from Germany, Austria and Luxembourg, want to preserve and expand these values. Managing Director Jürgen Keipp talks to us about challenges and visions.
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Practice-oriented learning: How Doemens combines theory and practice!

Practice-oriented learning: How Doemens combines theory and practice!

Doemens has been a constant in the beverage and food branch for decades. The company does not only stand for excellent trainings and further education but also for services and competent consultation for industries. We have talked to Dr. Werner Gloßner, CEO of the Doemens academy, to get a deeper insight into the diversity and the core of Doemens.
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