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Modern Beer Marketing: The Local Brewery from “Bierbuckel“

24. August 2024 | customers

Fewer young people are drinking alcohol, the beer market is shifting, and competition from young breweries is growing. Yet, there are still family-run breweries with long traditions that have loyal fans far beyond their regional borders. But how does modern beer marketing work in the digital age? And how can tradition and trends be successfully combined? We spoke with Max Leibinger Brewery in Ravensburg about culture, tradition, and new approaches to marketing.

The Helles Lager on the Rise!

16. August 2024 | know-how

Helles is a mild, pale-golden beer that was originally developed in Bavaria and has since become widely popular throughout Germany. While it is deeply rooted in Bavarian beer culture, Helles is also gaining popularity in northern Germany, particularly in cities like Hamburg and Berlin. We describe why helles lager on the rise is more then just a trend!

Finest Beer Selection 2024: These Beers Impressed the Expert Jury

23. July 2024 | talk

For the second time, Meininger Verlag, in collaboration with the Doemens Academy, has sought out the best beers from Germany and around the world under the title Finest Beer Selection 2024. In a comprehensive testing process, a total of 825 beers from 200 breweries were tasted by an expert jury, with 267 beers awarded a Finest Beer Score of over 90.

The Spanish Beer Market and the Barcelona Beer Festival

14. July 2024 | talk

Spain, traditionally a wine country, is experiencing a boom in beer consumption and beer tourism, with both regional and international beers being equally appreciated. The Barcelona Beer Festival is a key meeting point for the brewing scene to discover trends and network effectively. We spoke with the organizers and explored the Spanish beer scene.

What means freshness in beer?

18. June 2024 | quality

Beer, the globally beloved beverage, delights millions with its variety and taste. But what truly makes a beer fresh? From the selection of ingredients to storage and the timing of consumption, freshness impacts every stage of beer production and significantly enhances the enjoyment. In this article, we delve deep into the world of beer to uncover what freshness in beer really means, the role of the consumer, and why freshness is crucial for both brewers and enthusiasts.

Beer from Germany worldwide: What makes a German beer brand stand out?

11. June 2024 | customers

German beer is highly sought after worldwide. Brewed according to the German Purity Law of 1516, it promises centuries-old tradition and top-notch quality. It is a German cultural asset and is perceived as such abroad. But how does one best market German beer? Denninghoff’s GmbH has put a lot of thought into this and has been highly successful in the export business worldwide for many years.

Enjoy freshly tapped beer: Now even easier!

31. May 2024 | product

Over 50 years of Minikeg, a success story, and a product that promises fresh draft beer enjoyment worldwide. Pouring your own beer fresh from the party keg in a friendly gathering connects people—whether at a large event like this year’s European Championship or at a summer barbecue. Now, En Envases introduces its proven Minikeg with a new tap. This tap provides 30% more flow, improved handling when tapping, and easier-to-control foam formation. Additionally, the new tap can be operated with one hand, making the party keg even more convenient!

Craft beer market USA: Envases Öhringen on an expansion course!

29. May 2024 | about Envases

The Craft Brewers Conference & BrewExpo America® in Las Vegas is the global event for beer professionals and enthusiasts. This “who’s who” of the beer industry is a hub for exchange, business, knowledge transfer, and networking. Envases also joined the beer conference in Las Vegas, making contacts and advancing its international business. We spoke with Alexander Krebs, responsible for international sales at Envases, about their efforts in the USA and the American beer market.

Innovative party keg stand Keg2Go makes the mini keg even better

14. May 2024 | talk

The 5-liter party keg is popular: Especially in the warm summer months, everyone can enjoy their favorite beer freshly tapped, no matter where or when! With the innovative Party Keg Stand Keg2Go, tapping and transporting the mini keg is now even easier. Ideal for those seeking stylish and convenient beer enjoyment this summer. We spoke with the inventors of Keg2Go.

The perfect duo: Mini kegs for the soccer EM 2024

8. May 2024 | product

Summer is around the corner, and with it comes the eagerly anticipated European Soccer Championship in Germany. While fans prepare for exciting games and emotional moments, there’s another tradition that perfectly complements this experience: enjoying freshly tapped beer at home. That’s why it’s clear that the mini keg for the soccer EM 2024 is a must-have for all fans this summer. Enjoying freshly tapped beer, straight from the keg, without any tapping expertise while watching soccer – the perfect duo this summer! Let’s introduce the mini kegs for the Euro Cup from various breweries.

The party keg as a customer gift: How Adolf Würth GmbH & Co. KG generates sales during the European Championship!

30. April 2024 | customers

In their innovative marketing approach, Würth has been offering party kegs as customer gifts for over 15 years in the summer, targeting customers with a minimum turnover of 333 euros. By combining beer, soccer, and shared experiences, the company creates a relaxed atmosphere and strengthens its relationships with customers. The experience of tapping fresh beer oneself conveys a sense of exclusivity and appreciation. The enthusiasm is great every year, and the party kegs are usually quickly gone – a good sign of emotional customer loyalty.

New EU laws for breweries: What’s coming and what does it bring?

8. April 2024 | talk

The introduction of the Supply Chain Act marks a significant milestone for transparency and accountability in global supply chains. Especially for breweries and the beverage industry, this law, as well as the new EU Packaging Act, bring far-reaching implications. We spoke with Dirk Reinsberg, Board Member of the Federal Association of German Beverage Retailers e.V., who has been extensively involved in the new EU laws on behalf of the association in recent years.

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