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For 200 years, the brewery C. & A. Veltins has been a cornerstone of German beer culture. However, in recent years, the beer market has undergone significant changes. A declining beer consumption and a trend towards non-alcoholic beverages pose major challenges to the brewing industry. Veltins has successfully turned this trend into an opportunity and achieved remarkable growth.

Haller Löwenbräu from Schwäbisch Hall takes a unique approach to beer quality and corporate culture by embracing certified Slow Brewing. Time is a true game-changer for many foods in terms of quality and digestibility, and this applies to good beer as well. Why? You’ll find out in this article.

The sounds of guitars, violins, and pianos fill the air as the brewers at Mira passionately perfect their creations. It’s a symbiosis of brewing art and melody, where the vibrant energy of music transcends into every drop of brewed beer. The Mira Brewery opens its doors not only to beer enthusiasts but also to music lovers. Regular events feature local bands and musicians performing while guests savor the diversity of Mira beers. The stage, framed by barrels, becomes a meeting place for people who share the joy of good beer and captivating music. And for those who seek even more art, they should take a moment to appreciate the house’s labels and minikegs. Here, Mira collaborates with renowned street artists, creating outstanding editions that become collector’s items.

Paulaner inspires people all over the world to enjoy German beer and the German beer culture. The brewery group exports beer brewed exclusively in Munich to more than 80 countries around the world, bringing the Bavarian spirit to a wide variety of countries. Exports are of great importance to the company’s policy. This can be seen from the fact that Paulaner has its own local offices in the most important international markets, such as the USA, China or Italy.