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Innovative party keg stand Keg2Go makes the mini keg even better

Innovative party keg stand Keg2Go makes the mini keg even better

The 5-liter party keg is popular: Especially in the warm summer months, everyone can enjoy their favorite beer freshly tapped, no matter where or when! With the innovative Party Keg Stand Keg2Go, tapping and transporting the mini keg is now even easier. Ideal for those seeking stylish and convenient beer enjoyment this summer. We spoke with the inventors of Keg2Go.
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The perfect duo: Mini kegs for the soccer EM 2024

The perfect duo: Mini kegs for the soccer EM 2024

Summer is around the corner, and with it comes the eagerly anticipated European Soccer Championship in Germany. While fans prepare for exciting games and emotional moments, there’s another tradition that perfectly complements this experience: enjoying freshly tapped beer at home. That’s why it’s clear that the mini keg for the soccer EM 2024 is a must-have for all fans this summer. Enjoying freshly tapped beer, straight from the keg, without any tapping expertise while watching soccer – the perfect duo this summer! Let’s introduce the mini kegs for the Euro Cup from various breweries.
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The party keg as a customer gift: How Adolf Würth GmbH & Co. KG generates sales during the European Championship!

The party keg as a customer gift: How Adolf Würth GmbH & Co. KG generates sales during the European Championship!

In their innovative marketing approach, Würth has been offering party kegs as customer gifts for over 15 years in the summer, targeting customers with a minimum turnover of 333 euros. By combining beer, soccer, and shared experiences, the company creates a relaxed atmosphere and strengthens its relationships with customers. The experience of tapping fresh beer oneself conveys a sense of exclusivity and appreciation. The enthusiasm is great every year, and the party kegs are usually quickly gone – a good sign of emotional customer loyalty.
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New EU laws for breweries: What’s coming and what does it bring?

New EU laws for breweries: What’s coming and what does it bring?

The introduction of the Supply Chain Act marks a significant milestone for transparency and accountability in global supply chains. Especially for breweries and the beverage industry, this law, as well as the new EU Packaging Act, bring far-reaching implications. We spoke with Dirk Reinsberg, Board Member of the Federal Association of German Beverage Retailers e.V., who has been extensively involved in the new EU laws on behalf of the association in recent years.
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International sales Envases: Alexander Krebs joins the team

International sales Envases: Alexander Krebs joins the team

Exciting news from Öhringen: Sales expert Alexander Krebs has joined the Envases team. With his extensive experience in international sales, he will be responsible for Envases’ clients in North America and Europe (excluding the Germany-Austria-Switzerland region). As a family man and a genuine fan of the MiniKeg, he is eager to share the benefits of freshly tapped beer abroad. Allow us to introduce the newest member of the Envases International Sales team.
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Non-alcoholic organic beer as a market opportunity: Riedenburger on course for growth

Non-alcoholic organic beer as a market opportunity: Riedenburger on course for growth

Despite declining sales figures, there has been a trend in beer consumption for years: Regional breweries and non-alcoholic beer are becoming increasingly popular. One company that has been focusing on organic products since the early 1990s and is benefiting from the current market situation is the Riedenburger Brauhaus organic brewery in Lower Bavaria. With a wide range of traditional beers, non-alcoholic varieties, mixed drinks, and products made from ancient grains, Riedenburger managed to achieve a 3.5% increase in sales last year. We explain how regional non-alcoholic organic beer as a market opportunity works.
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Bitburger EM party keg 2024: A success story continues!

Bitburger EM party keg 2024: A success story continues!

Bitburger is the official beer partner of this year’s European Championship in Germany – a significant partnership for German soccer. Alongside Envases, the brewery is once again launching a special European Championship mini keg, as the European Championship Party Keg was a great success back in 2021. This partnership underscores the shared values of Envases, Bitburger and soccer and will provide fans with an unforgettable and delicious experience during the European Championship.
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Veltins: Record sales despite declining beer market!

Veltins: Record sales despite declining beer market!

For 200 years, the brewery C. & A. Veltins has been a cornerstone of German beer culture. However, in recent years, the beer market has undergone significant changes. A declining beer consumption and a trend towards non-alcoholic beverages pose major challenges to the brewing industry. Veltins has successfully turned this trend into an opportunity and achieved remarkable growth.
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The party keg for the Super Bowl: Community, sports, and beer!

The party keg for the Super Bowl: Community, sports, and beer!

The Super Bowl isn’t just a football final; it’s a social event that brings millions of people together. It offers a chance for communal celebration and sharing excitement, snacks, and commercials. The Beer Bowl Party Keg, with its five liters, is a convenient way to enjoy quality beer with friends.
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Trends in the beverage retail: A behind-the-scenes look!

Trends in the beverage retail: A behind-the-scenes look!

The beverage retail sector is currently undergoing significant changes, discussed here by industry experts Georg Gorki and Thorsten Schön. They delve into the importance of family businesses as the nucleus of the industry, the declining beer market and strategies to counter it, the significance of regional brands, the diversity of packaging, and the future of beverage retail.
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Sustainability for breweries – the challenge for the future!

Sustainability for breweries – the challenge for the future!

Sustainability is on everyone’s lips, especially when it comes to energy-intensive industries, including breweries. That’s why a lot has been happening in the brewing industry regarding sustainability, and it’s a positive development. Breweries benefit from renewable energy sources and water and soil protection programs, creating a win-win-win situation for breweries, consumers, and, of course, our environment!
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