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Alcohol-Free Bock Beer: Einbecker Combines Tradition with Modern Spirit

20. January 2025 | customers

The Einbecker Brauhaus has repositioned itself through a comprehensive brand relaunch, skillfully blending centuries of tradition with the demands of modern consumers. Under the leadership of new CEO Marc Kerger, values such as regional pride, sustainability, and innovation are central to the brand’s communication. A standout feature of this transformation is the introduction of alcohol-free Bock beer, a product that embraces contemporary trends while preserving the authentic taste of Bock beer. At the same time, the brewery is appealing to a younger audience with new beer styles and products without neglecting its loyal customer base. Rooted in the region yet internationally focused, the Einbecker Brauhaus demonstrates how tradition and transformation can successfully go hand in hand.

BrauBeviale 2024: A Celebration of Brewing Culture and Beverage Industry

9. December 2024 | know-how

The BrauBeviale 2024 in Nuremberg brought together over 31,000 industry professionals and 968 exhibitors to explore the latest trends and innovations in the beverage sector. Highlights such as the European Beer Star awards, the new Future Award, and engaging discussions on digitalization and sustainability showcased the dynamic and forward-thinking nature of the industry. A special emphasis was placed on innovative energy-saving solutions, creating momentum that extends far beyond the trade show itself.

Wheat Beer – A Revenue Generator Beyond Bavaria!

28. November 2024 | know-how

Wheat beer combines tradition with diversity and serves as an indispensable revenue driver for breweries and beverage retailers. With its rich history, wide variety, and current trends such as non-alcoholic options, it remains globally popular. The mini keg presents additional opportunities: it blends social enjoyment with the convenience of self-tapping, making it especially appealing in export markets like Asia. Wheat beer continues to be a surefire success—whether in bottles or party kegs.

Envases Wins Silver at the “Cans of the Year Awards 2024”

25. November 2024 | product

With an innovative party keg featuring a new, user-friendly tap and a summery design, Envases has once again secured silver at the “Cans of the Year Awards.” The company was previously recognized for its packaging innovations in 2020. This party keg, which also garnered enthusiasm at the Brewery Conference in Las Vegas, demonstrates how technical perfection and emotional design can advance the beverage industry.

Soccer and Beer: How Bundesliga Clubs Celebrate

24. October 2024 | product

In soccer, joy and tears often go hand in hand, as every season ends with teams being promoted or relegated. Yet, one thing unites all fans: a passion for soccer and beer. Even in moments of heartbreak, clubs find ways to celebrate with their supporters. It’s the comforting hope of future success and the realization that true fans stick with their teams through ups and downs that keep the spirit alive.

Pils: Germany’s most popular beer type

16. October 2024 | know-how

For decades, Pils has been Germany’s most popular beer, accounting for about two-thirds of the total beer consumption. Originally created in the 19th century in the Bohemian city of Pilsen, it quickly gained popularity due to its clear, golden color, lean body, and distinctive hop bitterness. In particular, Pils gained long-term popularity in Germany as a refreshing and well-balanced beer, favored by consumers. Major breweries like Bitburger, Krombacher, and Jever have shaped the market with their Pils offerings, consistently delivering high quality that is in demand both in restaurants and retail.

The Berlin Corner Pub as a Cultural Heritage Disappears

5. October 2024 | talk

In Munich, the first alcohol-free beer garden opened a few weeks ago, signaling a significant transformation in the tradition of communal beer consumption. A similar phenomenon can be observed with Berlin’s iconic corner pubs, which were once popular retreats during the industrial revolution but now face extinction due to rising rents and shifting consumption habits.

German Beer Sommelier Championship: The Winner Embraces Beer as a Way of Life

24. September 2024 | talk

Beer is more than just a drink: it’s a way of life, an expression of quality and authenticity. With trends like non-alcoholic beers, an emphasis on regionality, and good storytelling, breweries have diverse opportunities to successfully market their products. Diversity takes center stage – along with the willingness to appreciate beer for what it is: a unique food product that combines joy and enjoyment. At least, that’s how Jutta Knoll sees it, who just won the German Beer Sommelier Championship. We spoke with her about her favorite topic: beer.

Beer and Tourism: Brewing Where Others Vacation!

23. September 2024 | customers

Beer has been brewed at Hofbrauhaus Berchtesgaden since 1645—right where others go on vacation. Closely tied to the region’s tourism, the handcrafted beer is served in countless taverns, hotels, and alpine huts. The most popular choice is the Helles, which has been available in a convenient Minikeg from Envases since June 2024—ideal for tourists to take home. Read on to discover how beer and tourism are connected and how Hofbrauhaus Berchtesgaden has turned this into a true success story.

Modern Beer Marketing: The Local Brewery from “Bierbuckel“

24. August 2024 | customers

Fewer young people are drinking alcohol, the beer market is shifting, and competition from young breweries is growing. Yet, there are still family-run breweries with long traditions that have loyal fans far beyond their regional borders. But how does modern beer marketing work in the digital age? And how can tradition and trends be successfully combined? We spoke with Max Leibinger Brewery in Ravensburg about culture, tradition, and new approaches to marketing.

The Helles Lager on the Rise!

16. August 2024 | know-how

Helles is a mild, pale-golden beer that was originally developed in Bavaria and has since become widely popular throughout Germany. While it is deeply rooted in Bavarian beer culture, Helles is also gaining popularity in northern Germany, particularly in cities like Hamburg and Berlin. We describe why helles lager on the rise is more then just a trend!

Finest Beer Selection 2024: These Beers Impressed the Expert Jury

23. July 2024 | talk

For the second time, Meininger Verlag, in collaboration with the Doemens Academy, has sought out the best beers from Germany and around the world under the title Finest Beer Selection 2024. In a comprehensive testing process, a total of 825 beers from 200 breweries were tasted by an expert jury, with 267 beers awarded a Finest Beer Score of over 90.

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