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Paulaner sees growth in exports – Minikeg particularly strong in Asia!
Paulaner inspires people all over the world to enjoy German beer and the German beer culture. The brewery group exports beer brewed exclusively in Munich to more than 80 countries around the world, bringing the Bavarian spirit to a wide variety of countries. Exports are of great importance to the company’s policy. This can be seen from the fact that Paulaner has its own local offices in the most important international markets, such as the USA, China or Italy.
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Envases: Promoting young talents is an investment in the future!
Today’s brewer trainees are tomorrow’s customers! Envases is aware of this and has therefore always invested a lot of money as well as heart and soul in the promotion of young talent. As the world market leader, Envases sees its role not only as an innovation driver and reliable partner for its customers. For years, for example, the company has maintained a partnership with the Vocational School Center in Kulmbach, the second largest vocational school center in Upper Franconia, which operates its own training brewery.
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European Football Championship: High season for the 5 liter party keg!
Soccer and beer – they simply belong together! The combination of games, excitement, fun and a cold beer in the hand creates a real party atmosphere among fans – especially at international tournaments. There will be a real highlight next year: the European Football Championship in Germany in the summer of 2024. Fans and the brewing industry are eagerly awaiting the kickoff of UEFA Euro 2024. Make sure you get your minikegs in time for the “summer fairy tale 2.0”! We’re counting on full stadiums, public viewing and lots of private European Championship parties. This should boost beer sales.
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Help for Ukraine: Envases donates minikegs for drinking water
The war in Ukraine, which has been going on since 2022, is causing consternation all over the world. Since then, the minikeg manufacturer Envases in Öhringen has also been looking for ways to help and alleviate the suffering of the local people. After several campaigns last year, another aid delivery has now been organized: Envases donated 500 refillable five-liter kegs, which can be used to supply a children’s hospital with drinking water.
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Rothaus and SC Freiburg: mini kegs for stadium beer for home!
Soccer and beer make a perfect match. That is why State Brewery Rothaus of Baden and SC Freiburg launched a stadium beer for home. Thanks to Envases and their mini kegs fans can enjoy draft beer at home this summer, whilst they won’t be able to go to the stadium.
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Great Britain in COVID lockdown: beer sales strong as ever
The lockdown due to COVID in UK has been tough on the hospitality industry. Pubs had to close down, but beer sales have remained solid. The solution to this were the 5-liter-mini kegs that were sold in stores. Many breweries found a new advertising tool in Envases kegs.
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Traditional design reinterpreted: Rothaus shows how it’s done
According to the Brand Index 2021, Rothaus’ Tannenzäpfle is Germany’s strongest beer brand and is popular not only among Black Forest farmers but also among city hipsters. The brand logo, which has remained unchanged for 50 years, and also the party keg, which attracts new target groups for this traditional beer from Germany’s highest brewery, both contribute to this success.
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Gaffel: Cross-media marketing for a beer brand
For some, it’s a tin can. For Thomas Deloy, it is “an excellent communication vehicle with enormous creative options. The head of marketing and PR at the private brewery Gaffel relies on campaigns that are “emotional, modern, and up-to-date. Gaffel has already proven several times that the minikeg is ideally suited to this.
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