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7 tips for successful influencer marketing with beer

22. March 2022 | know-how

Posters, print ads, or the occasional label relaunch – these are no longer nearly enough to market a beer attractively. Especially when it comes to reaching younger target groups, social media with its new formats and channels is becoming increasingly important.

7 facts around the trend beverage non-alcoholic beer

8. February 2022 | know-how

Over the past ten years, non-alcoholic beer has grown faster than any other type of beer. Breweries would therefore be well advised to focus more on non-alcoholic varieties in the future. In seven exciting facts about the trend beverage non-alcoholic beer, we reveal why there is still a lot of potential here and how this can best be utilized.

Partner for individual brewing malts around the globe

7. December 2021 | know-how

142 years of company tradition, a team of 16 nationalities and a company boss who lives the pioneering spirit like no other: Weyermann, a family-owned company in Upper Franconia, is the world market leader in specialty malts. Its individual products, which it exports to 135 countries, influence the taste of beer all over the world.

Hop harvest 2021: Good quality, rich in alpha acids

13. October 2021 | know-how

Dr. Johann Pichlmaier is one of Germany’s leading hop experts. He talks to us about the quality of the German hop harvest in 2021, the challenges of an increasingly global market, the latest trends in the types of crops, and the impact of the craft beer boom on international hop demand.

MiniKEG-fillers in every size: a neat tool for Envases party kegs

27. May 2021 | know-how

Heinrich Leicht GmbH in Bamberg offers MiniKEG-fillers in every size – from manual to semi-automatic ones. They come in a set with the party kegs from Envases and it is an investment that makes sense even for small breweries in order to follow the trend of draftbeer@home and increase their beer sales that way.

Tin recycling: A cycle just as round as a party keg!

8. January 2021 | know-how

Sustainability is becoming increasingly important for customers. This is also true when it comes to packaging. 85% of consumers state that it matters to them when making purchasing decisions. That is why Envases uses tin for their packaging, which can be recycled by 90,4% without any cutbacks in quality. This kind of packaging material stands for a closed material cycle, multiple re-use and secured protection of the filling.

Always at the top with a lot of know-how

A world market leader can only stay at the top if he can always demonstrate an advantage in knowledge. That is why ENVASES always strives for the latest studies, visions and information.