50 years of Minikeg: The five-liter party keg from Envases is celebrating a milestone birthday this year. The practical party keg has long had a permanent place on beverage market shelves. After all, it has been making it possible to have a freshly tapped beer at home for five decades and is therefore extremely popular, and not just when celebrating within one’s own four walls.
50 years of minikeg: breweries love the party keg as an advertising medium
Beer lovers appreciate the party keg in many ways – just like the breweries. As an innovative advertising medium, it offers scope for creativity and unusual designs, which many breweries know how to exploit in a wide variety of ways. Whether at major soccer events, at carnivals, during the barbecue season, or simply for relaxed celebrations with friends: The mini keg is used on many occasions and is therefore an established part of the keg assortment of many breweries. What’s more, in times of corona in particular, it was even a lifeline for some. In view of closed restaurants and canceled events, the trendy topic of “draft beer@home” took on a whole new significance and helped to improve sales figures at least a little in difficult times.
50 years of Minikeg – especially in increasingly fast-moving times, such an anniversary cannot be taken for granted and only succeeds for products that do not resist change and the spirit of the times. How they have followed the development of the party keg, what significance it has for their company and what they particularly appreciate about the product – all this is expressed by our Envases business partners in their personal congratulations:
Fun fact by the way: The “birth year” 1972 is shared by the mini-keg with other groundbreaking inventions and achievements that have enriched our lives for five decades: With the MRI scanner, the kebab, the Nuremberg subway and the Bobbycar, the party keg is in the best birthday company with products we wouldn’t want to miss. We would like to say thank you for all the congratulations and years of loyalty and look forward to many more fascinating ideas with which our customers have honored the party keg for so many years!
