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Craft beer market USA: Envases Öhringen on an expansion course!
The Craft Brewers Conference & BrewExpo America® in Las Vegas is the global event for beer professionals and enthusiasts. This “who’s who” of the beer industry is a hub for exchange, business, knowledge transfer, and networking. Envases also joined the beer conference in Las Vegas, making contacts and advancing its international business. We spoke with Alexander Krebs, responsible for international sales at Envases, about their efforts in the USA and the American beer market.
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Innovative party keg stand Keg2Go makes the mini keg even better
The 5-liter party keg is popular: Especially in the warm summer months, everyone can enjoy their favorite beer freshly tapped, no matter where or when! With the innovative Party Keg Stand Keg2Go, tapping and transporting the mini keg is now even easier. Ideal for those seeking stylish and convenient beer enjoyment this summer. We spoke with the inventors of Keg2Go.
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The perfect duo: Mini kegs for the soccer EM 2024
Summer is around the corner, and with it comes the eagerly anticipated European Soccer Championship in Germany. While fans prepare for exciting games and emotional moments, there’s another tradition that perfectly complements this experience: enjoying freshly tapped beer at home. That’s why it’s clear that the mini keg for the soccer EM 2024 is a must-have for all fans this summer. Enjoying freshly tapped beer, straight from the keg, without any tapping expertise while watching soccer – the perfect duo this summer! Let’s introduce the mini kegs for the Euro Cup from various breweries.
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The party keg as a customer gift: How Adolf Würth GmbH & Co. KG generates sales during the European Championship!
In their innovative marketing approach, Würth has been offering party kegs as customer gifts for over 15 years in the summer, targeting customers with a minimum turnover of 333 euros. By combining beer, soccer, and shared experiences, the company creates a relaxed atmosphere and strengthens its relationships with customers. The experience of tapping fresh beer oneself conveys a sense of exclusivity and appreciation. The enthusiasm is great every year, and the party kegs are usually quickly gone – a good sign of emotional customer loyalty.
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History of the party keg: 5 incredible decades of the MiniKeg
It’s round, made of tinplate, even contains an integrated tap, and is popular all over the world: the five-liter party keg – also known as MiniKeg among experts – is a success story ‘Made in Germany’. This year, the party keg celebrates its birthday. Half a century of MiniKeg, the history of the party keg on its 50th birthday!
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Brewer as a growing profession: Envases supports trainees
More and more young people are opting for the growing profession of brewer – a traditional craft with modern technical aspects. As the world market leader in mini kegs, Envases Öhringen is supporting this encouraging development by providing high-quality equipment for the next generation of brewers. Most recently, the company sponsored 1500 individually printed party kegs for the training brewery at the vocational school in Kulmbach, Upper Franconia.
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Customers
Paulaner sees growth in exports – Minikeg particularly strong in Asia!
Paulaner inspires people all over the world to enjoy German beer and the German beer culture. The brewery group exports beer brewed exclusively in Munich to more than 80 countries around the world, bringing the Bavarian spirit to a wide variety of countries. Exports are of great importance to the company’s policy. This can be seen from the fact that Paulaner has its own local offices in the most important international markets, such as the USA, China or Italy.
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Event Marketing with the Mini Keg: Waldhaus Bike Marathon Keg
The Waldhaus Bike Marathon annually captivates not only cyclists from all over Germany and beyond but also thousands of on-site spectators. Organized for 18 years by the private brewery Schwarzwälder Privatbrauerei Waldhaus, this year they introduced a unique idea for their event marketing by incorporating Envases’ Mini Kegs. As a participant’s gift, each individual taking part in this cycling event received a specially branded 5-liter “Finish Line Beer” keg.
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