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New EU laws for breweries: What’s coming and what does it bring?
The introduction of the Supply Chain Act marks a significant milestone for transparency and accountability in global supply chains. Especially for breweries and the beverage industry, this law, as well as the new EU Packaging Act, bring far-reaching implications. We spoke with Dirk Reinsberg, Board Member of the Federal Association of German Beverage Retailers e.V., who has been extensively involved in the new EU laws on behalf of the association in recent years.
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International sales Envases: Alexander Krebs joins the team
Exciting news from Öhringen: Sales expert Alexander Krebs has joined the Envases team. With his extensive experience in international sales, he will be responsible for Envases’ clients in North America and Europe (excluding the Germany-Austria-Switzerland region). As a family man and a genuine fan of the MiniKeg, he is eager to share the benefits of freshly tapped beer abroad. Allow us to introduce the newest member of the Envases International Sales team.
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Non-alcoholic organic beer as a market opportunity: Riedenburger on course for growth
Despite declining sales figures, there has been a trend in beer consumption for years: Regional breweries and non-alcoholic beer are becoming increasingly popular. One company that has been focusing on organic products since the early 1990s and is benefiting from the current market situation is the Riedenburger Brauhaus organic brewery in Lower Bavaria. With a wide range of traditional beers, non-alcoholic varieties, mixed drinks, and products made from ancient grains, Riedenburger managed to achieve a 3.5% increase in sales last year. We explain how regional non-alcoholic organic beer as a market opportunity works.
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Bitburger EM party keg 2024: A success story continues!
Bitburger is the official beer partner of this year’s European Championship in Germany – a significant partnership for German soccer. Alongside Envases, the brewery is once again launching a special European Championship mini keg, as the European Championship Party Keg was a great success back in 2021. This partnership underscores the shared values of Envases, Bitburger and soccer and will provide fans with an unforgettable and delicious experience during the European Championship.
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Brewer as a growing profession: Envases supports trainees
More and more young people are opting for the growing profession of brewer – a traditional craft with modern technical aspects. As the world market leader in mini kegs, Envases Öhringen is supporting this encouraging development by providing high-quality equipment for the next generation of brewers. Most recently, the company sponsored 1500 individually printed party kegs for the training brewery at the vocational school in Kulmbach, Upper Franconia.
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How Envases makes the five-liter keg climate-neutral
Climate protection affects all of us. Through global climate protection projects, the mini-keg world market leader Envases fully offsets the CO2 emissions of its party kegs on request, thereby making an important contribution to greater sustainability. The certified “climate neutral” label on the five-liter keg from Envases creates consumer confidence and strengthens the beer brand filled in it.
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Event Marketing with the Mini Keg: Waldhaus Bike Marathon Keg
The Waldhaus Bike Marathon annually captivates not only cyclists from all over Germany and beyond but also thousands of on-site spectators. Organized for 18 years by the private brewery Schwarzwälder Privatbrauerei Waldhaus, this year they introduced a unique idea for their event marketing by incorporating Envases’ Mini Kegs. As a participant’s gift, each individual taking part in this cycling event received a specially branded 5-liter “Finish Line Beer” keg.
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Krug Brewery from Breitenlesau: Down-to-earth & independent
The brewery Krug Bräu in Breitenlesau is one of the largest and most successful breweries in Franconian Switzerland. Konrad “Conny” Krug is the fifth generation to run the family business. He brews his beer not only with the power of the sun, but with a great deal of passion. Whether as a beer artist at the brew kettle or DJ at the in-house dance center – the lively brewery boss is full of creativity and drive. Find out why his brewery emerged as a winner during the pandemic, what a late-night caller from the Dortmund Christmas market had to say to him, and what a Porsche 911 has to do with Konrad Krug’s success.
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