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DLG quality test for beer: It pays to take part!

20. July 2022 | quality

The DLG quality test for beer, which is announced annually, supports breweries with a neutral expert judgment in making the quality of their products visible to consumers with medals and federal honor awards. We answer the seven most important questions about one of the world’s most demanding quality tests, which can serve breweries as a valuable marketing tool.

Upper Franconian brewer organizes aid for Ukraine

1. June 2022 | customers

Manfred Reichert from Uetzing in Upper Franconia has already transported donated goods to Ukraine five times since the war began. The Upper Franconian butcher and self-made brewer supports the people in his girlfriend’s homeland not only with relief supplies and food. With his home-brewed “Metzgerbräu” beer in five-liter cans, he wants to cheer up the Ukrainian soldiers and provide motivation.

The Free Brewers visit Envases

18. May 2022 | about Envases

Some have been relying on the five-liter beer kegs from Envases for many years, while others were interested in taking the opportunity to get to know the products better. The Free Brewers’ visit to Envases Öhringen, the world market leader for minikegs, was a good opportunity for the participants to exchange ideas and gather new inspiration so that they can continue to be successful even in difficult times.

Fundraising for Ukraine with Minikegs!

29. April 2022 | about Envases

Beer Day is a very special day for the industry. Envases made it an experience in 2022. They invited people to a charity pilgrimage to Vierzehnheiligen and collected donations for Ukraine. This mixture of spirituality, church service, socializing, and doing good made this Beer Day a day that all participants will remember positively for a long time.

Traditional design reinterpreted: Rothaus shows how it’s done

11. April 2022 | customers

According to the Brand Index 2021, Rothaus’ Tannenzäpfle is Germany’s strongest beer brand and is popular not only among Black Forest farmers but also among city hipsters. The brand logo, which has remained unchanged for 50 years, and also the party keg, which attracts new target groups for this traditional beer from Germany’s highest brewery, both contribute to this success.

New technologies make the minikeg even safer

5. April 2022 | quality

Continuous optimization in all areas is at the heart of Envases’ corporate policy. New technologies are also constantly opening up new opportunities in terms of quality assurance for minikeg.

7 tips for successful influencer marketing with beer

22. March 2022 | know-how

Posters, print ads, or the occasional label relaunch – these are no longer nearly enough to market a beer attractively. Especially when it comes to reaching younger target groups, social media with its new formats and channels is becoming increasingly important.

7 facts around the trend beverage non-alcoholic beer

8. February 2022 | know-how

Over the past ten years, non-alcoholic beer has grown faster than any other type of beer. Breweries would therefore be well advised to focus more on non-alcoholic varieties in the future. In seven exciting facts about the trend beverage non-alcoholic beer, we reveal why there is still a lot of potential here and how this can best be utilized.

Gaffel: Cross-media marketing for a beer brand

26. January 2022 | customers

For some, it’s a tin can. For Thomas Deloy, it is “an excellent communication vehicle with enormous creative options. The head of marketing and PR at the private brewery Gaffel relies on campaigns that are “emotional, modern, and up-to-date. Gaffel has already proven several times that the minikeg is ideally suited to this.

Brewer as a growing profession: Envases supports trainees

24. January 2022 | about Envases, product

More and more young people are opting for the growing profession of brewer – a traditional craft with modern technical aspects. As the world market leader in mini kegs, Envases Öhringen is supporting this encouraging development by providing high-quality equipment for the next generation of brewers. Most recently, the company sponsored 1500 individually printed party kegs for the training brewery at the vocational school in Kulmbach, Upper Franconia.

Beer sales in Eastern Europe: Czech beer successful in Russia

14. December 2021 | customers

Only regional malt, the famous Saaz hops and water from deep springs are used in the traditional Czech brewery Tradiční pivovar v Rakovníku, a.s.. The brewery’s success confirms that it is doing well – it is the winner of many awards. Valentina Nikulina, Development Director at Tradiční pivovar v Rakovníku, a.s. sees the international awards not only as confirmation of the quality of the beers, but also as a reflection of national and international perception.

With respect and logic: Peer Brämer heads sales at Envases Beverage

10. December 2021 | about Envases

As a trained mechanic, he knows what it’s like to be standing at a machine with oil-smeared hands at 9 o’clock on a Monday morning. Even though his career took him to the executive suite a long time ago, Peer Brämer, the new sales manager at Envases Beverage, has one thing in mind above all else: respect – in the team as well as toward superiors and customers.

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