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Beer and Tourism: Brewing Where Others Vacation!
Beer has been brewed at Hofbrauhaus Berchtesgaden since 1645—right where others go on vacation. Closely tied to the region’s tourism, the handcrafted beer is served in countless taverns, hotels, and alpine huts. The most popular choice is the Helles, which has been available in a convenient Minikeg from Envases since June 2024—ideal for tourists to take home. Read on to discover how beer and tourism are connected and how Hofbrauhaus Berchtesgaden has turned this into a true success story.
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Modern Beer Marketing: The Local Brewery from “Bierbuckel“
Fewer young people are drinking alcohol, the beer market is shifting, and competition from young breweries is growing. Yet, there are still family-run breweries with long traditions that have loyal fans far beyond their regional borders. But how does modern beer marketing work in the digital age? And how can tradition and trends be successfully combined? We spoke with Max Leibinger Brewery in Ravensburg about culture, tradition, and new approaches to marketing.
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The Helles Lager on the Rise!
Helles is a mild, pale-golden beer that was originally developed in Bavaria and has since become widely popular throughout Germany. While it is deeply rooted in Bavarian beer culture, Helles is also gaining popularity in northern Germany, particularly in cities like Hamburg and Berlin. We describe why helles lager on the rise is more then just a trend!
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Finest Beer Selection 2024: These Beers Impressed the Expert Jury
For the second time, Meininger Verlag, in collaboration with the Doemens Academy, has sought out the best beers from Germany and around the world under the title Finest Beer Selection 2024. In a comprehensive testing process, a total of 825 beers from 200 breweries were tasted by an expert jury, with 267 beers awarded a Finest Beer Score of over 90.
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The perfect duo: Mini kegs for the soccer EM 2024
Summer is around the corner, and with it comes the eagerly anticipated European Soccer Championship in Germany. While fans prepare for exciting games and emotional moments, there’s another tradition that perfectly complements this experience: enjoying freshly tapped beer at home. That’s why it’s clear that the mini keg for the soccer EM 2024 is a must-have for all fans this summer. Enjoying freshly tapped beer, straight from the keg, without any tapping expertise while watching soccer – the perfect duo this summer! Let’s introduce the mini kegs for the Euro Cup from various breweries.
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Bitburger EM party keg 2024: A success story continues!
Bitburger is the official beer partner of this year’s European Championship in Germany – a significant partnership for German soccer. Alongside Envases, the brewery is once again launching a special European Championship mini keg, as the European Championship Party Keg was a great success back in 2021. This partnership underscores the shared values of Envases, Bitburger and soccer and will provide fans with an unforgettable and delicious experience during the European Championship.
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Quality
New technologies make the minikeg even safer
Continuous optimization in all areas is at the heart of Envases’ corporate policy. New technologies are also constantly opening up new opportunities in terms of quality assurance for minikeg.
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Hygiene measures for 5-liter kegs: Envases guarantees maximum cleanliness!
Hygiene concepts are key for food industry products. To make Envasis’ customers feel 100% secure, the company developed very special hygiene standards. Hygiene measures for 5-liter keg: Envasis guarantees maximum cleanliness!
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Customers
Beer from Germany worldwide: What makes a German beer brand stand out?
German beer is highly sought after worldwide. Brewed according to the German Purity Law of 1516, it promises centuries-old tradition and top-notch quality. It is a German cultural asset and is perceived as such abroad. But how does one best market German beer? Denninghoff’s GmbH has put a lot of thought into this and has been highly successful in the export business worldwide for many years.
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The party keg as a customer gift: How Adolf Würth GmbH & Co. KG generates sales during the European Championship!
In their innovative marketing approach, Würth has been offering party kegs as customer gifts for over 15 years in the summer, targeting customers with a minimum turnover of 333 euros. By combining beer, soccer, and shared experiences, the company creates a relaxed atmosphere and strengthens its relationships with customers. The experience of tapping fresh beer oneself conveys a sense of exclusivity and appreciation. The enthusiasm is great every year, and the party kegs are usually quickly gone – a good sign of emotional customer loyalty.
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