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Soccer and Beer: How Bundesliga Clubs Celebrate
In soccer, joy and tears often go hand in hand, as every season ends with teams being promoted or relegated. Yet, one thing unites all fans: a passion for soccer and beer. Even in moments of heartbreak, clubs find ways to celebrate with their supporters. It’s the comforting hope of future success and the realization that true fans stick with their teams through ups and downs that keep the spirit alive.
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Pils: Germany’s most popular beer type
For decades, Pils has been Germany’s most popular beer, accounting for about two-thirds of the total beer consumption. Originally created in the 19th century in the Bohemian city of Pilsen, it quickly gained popularity due to its clear, golden color, lean body, and distinctive hop bitterness. In particular, Pils gained long-term popularity in Germany as a refreshing and well-balanced beer, favored by consumers. Major breweries like Bitburger, Krombacher, and Jever have shaped the market with their Pils offerings, consistently delivering high quality that is in demand both in restaurants and retail.
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The Berlin Corner Pub as a Cultural Heritage Disappears
In Munich, the first alcohol-free beer garden opened a few weeks ago, signaling a significant transformation in the tradition of communal beer consumption. A similar phenomenon can be observed with Berlin’s iconic corner pubs, which were once popular retreats during the industrial revolution but now face extinction due to rising rents and shifting consumption habits.
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German Beer Sommelier Championship: The Winner Embraces Beer as a Way of Life
Beer is more than just a drink: it’s a way of life, an expression of quality and authenticity. With trends like non-alcoholic beers, an emphasis on regionality, and good storytelling, breweries have diverse opportunities to successfully market their products. Diversity takes center stage – along with the willingness to appreciate beer for what it is: a unique food product that combines joy and enjoyment. At least, that’s how Jutta Knoll sees it, who just won the German Beer Sommelier Championship. We spoke with her about her favorite topic: beer.
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Products
Enjoy freshly tapped beer: Now even easier!
Over 50 years of Minikeg, a success story, and a product that promises fresh draft beer enjoyment worldwide. Pouring your own beer fresh from the party keg in a friendly gathering connects people—whether at a large event like this year’s European Championship or at a summer barbecue. Now, En Envases introduces its proven Minikeg with a new tap. This tap provides 30% more flow, improved handling when tapping, and easier-to-control foam formation. Additionally, the new tap can be operated with one hand, making the party keg even more convenient!
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The perfect duo: Mini kegs for the soccer EM 2024
Summer is around the corner, and with it comes the eagerly anticipated European Soccer Championship in Germany. While fans prepare for exciting games and emotional moments, there’s another tradition that perfectly complements this experience: enjoying freshly tapped beer at home. That’s why it’s clear that the mini keg for the soccer EM 2024 is a must-have for all fans this summer. Enjoying freshly tapped beer, straight from the keg, without any tapping expertise while watching soccer – the perfect duo this summer! Let’s introduce the mini kegs for the Euro Cup from various breweries.
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Quality
New technologies make the minikeg even safer
Continuous optimization in all areas is at the heart of Envases’ corporate policy. New technologies are also constantly opening up new opportunities in terms of quality assurance for minikeg.
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Hygiene measures for 5-liter kegs: Envases guarantees maximum cleanliness!
Hygiene concepts are key for food industry products. To make Envasis’ customers feel 100% secure, the company developed very special hygiene standards. Hygiene measures for 5-liter keg: Envasis guarantees maximum cleanliness!
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Customers
Modern Beer Marketing: The Local Brewery from “Bierbuckel“
Fewer young people are drinking alcohol, the beer market is shifting, and competition from young breweries is growing. Yet, there are still family-run breweries with long traditions that have loyal fans far beyond their regional borders. But how does modern beer marketing work in the digital age? And how can tradition and trends be successfully combined? We spoke with Max Leibinger Brewery in Ravensburg about culture, tradition, and new approaches to marketing.
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Beer from Germany worldwide: What makes a German beer brand stand out?
German beer is highly sought after worldwide. Brewed according to the German Purity Law of 1516, it promises centuries-old tradition and top-notch quality. It is a German cultural asset and is perceived as such abroad. But how does one best market German beer? Denninghoff’s GmbH has put a lot of thought into this and has been highly successful in the export business worldwide for many years.
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