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The perfect duo: Mini kegs for the soccer EM 2024
Summer is around the corner, and with it comes the eagerly anticipated European Soccer Championship in Germany. While fans prepare for exciting games and emotional moments, there’s another tradition that perfectly complements this experience: enjoying freshly tapped beer at home. That’s why it’s clear that the mini keg for the soccer EM 2024 is a must-have for all fans this summer. Enjoying freshly tapped beer, straight from the keg, without any tapping expertise while watching soccer – the perfect duo this summer! Let’s introduce the mini kegs for the Euro Cup from various breweries.
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The party keg as a customer gift: How Adolf Würth GmbH & Co. KG generates sales during the European Championship!
In their innovative marketing approach, Würth has been offering party kegs as customer gifts for over 15 years in the summer, targeting customers with a minimum turnover of 333 euros. By combining beer, soccer, and shared experiences, the company creates a relaxed atmosphere and strengthens its relationships with customers. The experience of tapping fresh beer oneself conveys a sense of exclusivity and appreciation. The enthusiasm is great every year, and the party kegs are usually quickly gone – a good sign of emotional customer loyalty.
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New EU laws for breweries: What’s coming and what does it bring?
The introduction of the Supply Chain Act marks a significant milestone for transparency and accountability in global supply chains. Especially for breweries and the beverage industry, this law, as well as the new EU Packaging Act, bring far-reaching implications. We spoke with Dirk Reinsberg, Board Member of the Federal Association of German Beverage Retailers e.V., who has been extensively involved in the new EU laws on behalf of the association in recent years.
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International sales Envases: Alexander Krebs joins the team
Exciting news from Öhringen: Sales expert Alexander Krebs has joined the Envases team. With his extensive experience in international sales, he will be responsible for Envases’ clients in North America and Europe (excluding the Germany-Austria-Switzerland region). As a family man and a genuine fan of the MiniKeg, he is eager to share the benefits of freshly tapped beer abroad. Allow us to introduce the newest member of the Envases International Sales team.
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European Football Championship: High season for the 5 liter party keg!
Soccer and beer – they simply belong together! The combination of games, excitement, fun and a cold beer in the hand creates a real party atmosphere among fans – especially at international tournaments. There will be a real highlight next year: the European Football Championship in Germany in the summer of 2024. Fans and the brewing industry are eagerly awaiting the kickoff of UEFA Euro 2024. Make sure you get your minikegs in time for the “summer fairy tale 2.0”! We’re counting on full stadiums, public viewing and lots of private European Championship parties. This should boost beer sales.
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50 years of Minikeg: Happy Birthday, partykeg!
At 50 years old, the minikeg is in its prime and is well received everywhere – as countless fans around the globe confirm. No wonder, since it is wonderfully uncomplicated and up for any kind of fun. It is always welcome at parties and always surprises with a new, sometimes unusual and eye-catching look. On its round birthday, the popular party keg from Envases can therefore look forward to lots of compliments and heartfelt congratulations.
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Quality
Quality mini kegs by Envases: customized, competent, 100% safe
Safety and having competent partners are vital for breweries and beverage retailers. The quality of the mini kegs by Envases create uniqueness, reliability and competence. Together with Jasmin Rehn, Head of Quality Management at Envases, we take a look behind the scenes in order to explain what is so special about our mini keg quality.
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Customers
Beer and art: Mira Brewery showcases the perfect symbiosis!
The sounds of guitars, violins, and pianos fill the air as the brewers at Mira passionately perfect their creations. It’s a symbiosis of brewing art and melody, where the vibrant energy of music transcends into every drop of brewed beer. The Mira Brewery opens its doors not only to beer enthusiasts but also to music lovers. Regular events feature local bands and musicians performing while guests savor the diversity of Mira beers. The stage, framed by barrels, becomes a meeting place for people who share the joy of good beer and captivating music. And for those who seek even more art, they should take a moment to appreciate the house’s labels and minikegs. Here, Mira collaborates with renowned street artists, creating outstanding editions that become collector’s items.
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Paulaner sees growth in exports – Minikeg particularly strong in Asia!
Paulaner inspires people all over the world to enjoy German beer and the German beer culture. The brewery group exports beer brewed exclusively in Munich to more than 80 countries around the world, bringing the Bavarian spirit to a wide variety of countries. Exports are of great importance to the company’s policy. This can be seen from the fact that Paulaner has its own local offices in the most important international markets, such as the USA, China or Italy.
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