Everything about talk

Beer is more than just a drink: it’s a way of life, an expression of quality and authenticity. With trends like non-alcoholic beers, an emphasis on regionality, and good storytelling, breweries have diverse opportunities to successfully market their products. Diversity takes center stage – along with the willingness to appreciate beer for what it is: a unique food product that combines joy and enjoyment. At least, that’s how Jutta Knoll sees it, who just won the German Beer Sommelier Championship. We spoke with her about her favorite topic: beer.

For the second time, Meininger Verlag, in collaboration with the Doemens Academy, has sought out the best beers from Germany and around the world under the title Finest Beer Selection 2024. In a comprehensive testing process, a total of 825 beers from 200 breweries were tasted by an expert jury, with 267 beers awarded a Finest Beer Score of over 90.

Spain, traditionally a wine country, is experiencing a boom in beer consumption and beer tourism, with both regional and international beers being equally appreciated. The Barcelona Beer Festival is a key meeting point for the brewing scene to discover trends and network effectively. We spoke with the organizers and explored the Spanish beer scene.

The introduction of the Supply Chain Act marks a significant milestone for transparency and accountability in global supply chains. Especially for breweries and the beverage industry, this law, as well as the new EU Packaging Act, bring far-reaching implications. We spoke with Dirk Reinsberg, Board Member of the Federal Association of German Beverage Retailers e.V., who has been extensively involved in the new EU laws on behalf of the association in recent years.

The beverage retail sector is currently undergoing significant changes, discussed here by industry experts Georg Gorki and Thorsten Schön. They delve into the importance of family businesses as the nucleus of the industry, the declining beer market and strategies to counter it, the significance of regional brands, the diversity of packaging, and the future of beverage retail.

Corona has enhanced a development that has been observable for some time: beer as an everyday companion has long since ceased to be taken for granted. Instead, beer enjoyment is increasingly linked to situations and moments. The key to success for breweries is to find a way to make the most of these situations and moments. The Beer Consumption Trend Study 2025 provides important starting points here. Brand psychologist Florian Klaus, who accompanied the study, answers the most important questions about consumer expectations, drinking behavior, and trend triggers.

In a global world, family breweries create a connection to home and establish identity. “The Free Brewers” (Die Freien Brauer), an entrepreneurial initiative of 44 leading family breweries from Germany, Austria and Luxembourg, want to preserve and expand these values. Managing Director Jürgen Keipp talks to us about challenges and visions.

Doemens has been a constant in the beverage and food branch for decades. The company does not only stand for excellent trainings and further education but also for services and competent consultation for industries. We have talked to Dr. Werner Gloßner, CEO of the Doemens academy, to get a deeper insight into the diversity and the core of Doemens.

“Usually, I do not drink beer at all”, is what you would often hear women say. Beer sommelière Anja Kober-Stegemann knows what beer trends are hot for 2022, and which types will be able to win over female target groups.

The COVID pandemic has significantly improved sales figures of beverage stores. We talked to industry expert Georg Gorki about the reasons for that and what kind of revolution the beverage industry has seen during these past couple of years.