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Wheat Beer – A Revenue Generator Beyond Bavaria!
Wheat beer combines tradition with diversity and serves as an indispensable revenue driver for breweries and beverage retailers. With its rich history, wide variety, and current trends such as non-alcoholic options, it remains globally popular. The mini keg presents additional opportunities: it blends social enjoyment with the convenience of self-tapping, making it especially appealing in export markets like Asia. Wheat beer continues to be a surefire success—whether in bottles or party kegs.
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Envases Wins Silver at the “Cans of the Year Awards 2024”
With an innovative party keg featuring a new, user-friendly tap and a summery design, Envases has once again secured silver at the “Cans of the Year Awards.” The company was previously recognized for its packaging innovations in 2020. This party keg, which also garnered enthusiasm at the Brewery Conference in Las Vegas, demonstrates how technical perfection and emotional design can advance the beverage industry.
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Pils: Germany’s most popular beer type
For decades, Pils has been Germany’s most popular beer, accounting for about two-thirds of the total beer consumption. Originally created in the 19th century in the Bohemian city of Pilsen, it quickly gained popularity due to its clear, golden color, lean body, and distinctive hop bitterness. In particular, Pils gained long-term popularity in Germany as a refreshing and well-balanced beer, favored by consumers. Major breweries like Bitburger, Krombacher, and Jever have shaped the market with their Pils offerings, consistently delivering high quality that is in demand both in restaurants and retail.
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German Beer Sommelier Championship: The Winner Embraces Beer as a Way of Life
Beer is more than just a drink: it’s a way of life, an expression of quality and authenticity. With trends like non-alcoholic beers, an emphasis on regionality, and good storytelling, breweries have diverse opportunities to successfully market their products. Diversity takes center stage – along with the willingness to appreciate beer for what it is: a unique food product that combines joy and enjoyment. At least, that’s how Jutta Knoll sees it, who just won the German Beer Sommelier Championship. We spoke with her about her favorite topic: beer.
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Products
Envases Wins Silver at the “Cans of the Year Awards 2024”
With an innovative party keg featuring a new, user-friendly tap and a summery design, Envases has once again secured silver at the “Cans of the Year Awards.” The company was previously recognized for its packaging innovations in 2020. This party keg, which also garnered enthusiasm at the Brewery Conference in Las Vegas, demonstrates how technical perfection and emotional design can advance the beverage industry.
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Enjoy freshly tapped beer: Now even easier!
Over 50 years of Minikeg, a success story, and a product that promises fresh draft beer enjoyment worldwide. Pouring your own beer fresh from the party keg in a friendly gathering connects people—whether at a large event like this year’s European Championship or at a summer barbecue. Now, En Envases introduces its proven Minikeg with a new tap. This tap provides 30% more flow, improved handling when tapping, and easier-to-control foam formation. Additionally, the new tap can be operated with one hand, making the party keg even more convenient!
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Quality
What means freshness in beer?
Beer, the globally beloved beverage, delights millions with its variety and taste. But what truly makes a beer fresh? From the selection of ingredients to storage and the timing of consumption, freshness impacts every stage of beer production and significantly enhances the enjoyment. In this article, we delve deep into the world of beer to uncover what freshness in beer really means, the role of the consumer, and why freshness is crucial for both brewers and enthusiasts.
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DLG quality test for beer: It pays to take part!
The DLG quality test for beer, which is announced annually, supports breweries with a neutral expert judgment in making the quality of their products visible to consumers with medals and federal honor awards. We answer the seven most important questions about one of the world’s most demanding quality tests, which can serve breweries as a valuable marketing tool.
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Customers
Beer and Tourism: Brewing Where Others Vacation!
Beer has been brewed at Hofbrauhaus Berchtesgaden since 1645—right where others go on vacation. Closely tied to the region’s tourism, the handcrafted beer is served in countless taverns, hotels, and alpine huts. The most popular choice is the Helles, which has been available in a convenient Minikeg from Envases since June 2024—ideal for tourists to take home. Read on to discover how beer and tourism are connected and how Hofbrauhaus Berchtesgaden has turned this into a true success story.
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Modern Beer Marketing: The Local Brewery from “Bierbuckel“
Fewer young people are drinking alcohol, the beer market is shifting, and competition from young breweries is growing. Yet, there are still family-run breweries with long traditions that have loyal fans far beyond their regional borders. But how does modern beer marketing work in the digital age? And how can tradition and trends be successfully combined? We spoke with Max Leibinger Brewery in Ravensburg about culture, tradition, and new approaches to marketing.
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