BrauBeviale 2024 in Nuremberg once again underlined why it is considered one of the leading trade fairs in the beverage industry. Held from November 12–14, 2024, the BrauBeviale once again demonstrated why it is one of the premier trade fairs for the beverage industry. Over 31,019 visitors from around the world flocked to the exhibition halls to discover innovations, trends, and traditions shaping the sector. With 968 exhibitors, the event served as an impressive platform for breweries, suppliers, and creative startups alike.
Digitalization and Sustainability: Shaping the Industry’s Future
A central theme at BrauBeviale 2024 was how digitalization and sustainability are transforming the future of the beverage industry. Numerous presentations and discussions explored how digital technologies optimize processes, increase transparency, and enhance communication across the value chain. From AI-driven production workflows to intelligent packaging solutions, the possibilities are vast.
At the same time, sustainability remains a driving force for innovation. Whether through resource-efficient brewing processes, eco-friendly packaging, or advanced recycling strategies, the industry is working tirelessly to reduce its ecological footprint. Envases, for instance, garnered significant attention for its sustainable processes and nearly 100% recyclable tinplate packaging. The integration of digital transformation with environmental responsibility represents not just a challenge but also a tremendous opportunity for the beverage industry to secure its future.
BrauBeviale 2024: A Showcase of Diversity
Over 31.000 Visitors kamen zur BrauBeviale 2024
BrauBeviale once again highlighted the breadth and dynamism of the beverage industry. Alongside traditional exhibition booths, various special formats provided inspiration and variety:
Craft Drinks Area and Live Brewing Demonstrations
A major attraction was the Craft Drinks Area, where brewers and distillers showcased their innovative creations. From unique IPAs to experimental spirits, the diversity of handcrafted beverages captivated the audience. Live brewing demonstrations also drew curious crowds, offering a firsthand look at the craftsmanship and passion behind each liter of beer.
Women4beverage und Industry Forums
Forum Technology and Packaging
The women4beverage network provided fascinating insights into the role of women in the beverage industry. Panel discussions and presentations covered topics such as diversity, career opportunities, and innovation, sending an encouraging message to the sector. The professional forums were also well attended, featuring expert-led discussions on sustainability, emerging technologies, and industry challenges. These sessions not only inspired attendees but also provided valuable takeaways for their businesses.
The Highlight: European Beer Star und European Beer Future Award
Max Göller (3rd from left), Felix Göller (4th from left), Fritz Göller (5th from left) and jury members at the Future Awards 2024 ceremony
One of the standout moments of BrauBeviale was the European Beer Star awards ceremony, one of the most prestigious accolades in the global brewing world. The jury, comprised of brewmasters, beer sommeliers, and industry experts, evaluated beers from around the globe across 73 categories—a record-breaking number.
For the first time, the Future Award was also presented during BrauBeviale 2024, focusing on “Innovative Technical Solutions for Reducing Primary Energy Consumption in Breweries.” On November 27, an independent jury recognized three outstanding projects that demonstrated practical applications of sustainability and efficiency.
The winners—Westerwald Brewery from Hachenburg, Göller Brewery from Zeil am Main, and Baar Brewery from Baar, Switzerland—impressed with their innovative approaches to reducing energy consumption, serving as role models for the entire sector. The Future Award 2024 underscored the critical role of technological innovation and sustainability strategies in shaping the future of the beverage industry, providing an inspiring call to action for those committed to advancing the field.
Envases is especially proud of the recognition received by Göller Brewery, a valued client. The family-owned brewery from Zeil am Main also won a coveted silver medal for their Göller Weizenbock.
BrauBeviale 2024: A Catalyst for the Beverage Industry
BrauBeviale 2024 once again demonstrated the beverage industry’s diversity, innovation, and future-oriented mindset. The trade show served as a hub for networking, professional exchange, and inspiration, reflecting both the challenges and opportunities facing the sector today.
More than just a trade event, BrauBeviale is a source of fresh ideas and innovations that resonate far beyond the days of the exhibition—a vital catalyst for those who strive to advance the beverage industry with passion and vision.
Pictures BrauBeviale: Copyright: YONTEX GmbH & Co. KG / Heiko Stahl / Frank Boxler / Thomas Geiger
