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About ‘bock beer’ – roots and history: An interview with Martin Deutsch

About ‘bock beer’ – roots and history: An interview with Martin Deutsch

16. February 2021 |

Bock beer is more popular than ever and became a top seller, especially during winter and spring. The Einbecker Brewery stands for bock beer since 1378 and has been using the HUBER party kegs since more than 20 years. We talked to Martin Deutsch, board member at Einbecker Brewery, about ‘Maibock’, party kegs and the fascinating history of bock beer.
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COVID and consumer behavior: an interview with Dirk Reinsberg

COVID and consumer behavior: an interview with Dirk Reinsberg

15. October 2020 |

2020 has been a difficult year for the beverage industry. COVID-19 not only had a significant impact on our daily life, but also changed sales markets for beverages substantially. We talked to Dirk Reinsberg, board member of Deutscher Getränkefachgroßhandels e.V., about how drastically the consumer behavior of the German population has changed.
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