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Envases emphasizes regional sponsorship

13. February 2023 | about Envases

As the largest employer in the city and one of the largest in the Öhringen district, it is important for Envases to further develop and strengthen the public perception and identification with the company. In the context of the “50 Years of Minikeg” anniversary, support for local clubs and initiatives was a top priority last year. However, beyond the anniversary year, Envases is actively involved in regional sponsorship and focuses on a long-term and strong partnership with the TSG Öhringen.

The comeback of canned beer

6. February 2023 | know-how

After the introduction of the can deposit in 2003, sales of beverage cans rapidly collapsed. Metal packaging seemed to be at an end. But for some years now, demand has been rising ever more strongly. Cans are becoming increasingly popular, especially among beer drinkers – despite the fact that beer sales are steadily declining in Germany. Twenty years ago it was almost written off and sunk into insignificance, but recently the beer can has surprisingly developed into a trendy container. What are the reasons for the comeback of canned beer?

From apprentice to Envases Managing Director: Jochen Massa focuses on honesty and respect

13. December 2022 | about Envases

As the new Managing Director of Envases Öhringen GmbH, 33-year-old Jochen Massa is responsible for around 700 employees here in Öhringen, most of whom he knows personally. That’s because he already completed his apprenticeship at the company. Now, 17 years later, he is at its helm. He explains why he upholds the same values as company boss and family father, what his plans are for the “great team” on site, and how Envases intends to live up to its social and ecological responsibilities.

Steam Brew: Craft beer in an X-Mas party keg

1. December 2022 | customers

In 2018, the traditional brewery Eichbaum launched its own craft beer brand Steam Brew, which is sold exclusively via Lidl throughout Europe. Not least thanks to its creative brand identity, Steam Brew has since made a “rocket-like ascent,” according to Marketing Manager Dennis Sandhöfer. For the first time, one of Steam Brew’s six craft beer varieties, which are available exclusively in cans, has now also been filled into Envases’ five-liter party keg – as a specially designed Christmas edition for the Irish market.

Traditional brewery from Bavaria: Rhaner is open to new ideas

24. November 2022 | customers

Beer has been brewed at Rhanerbräu in Upper Palatinate since 1283. Even though the owner family Plößl can proudly look back on centuries of brewing tradition, they are always looking toward the future. Always be open to new things, is their motto. This includes a creative craft beer division as well as a regenerative heating plant, which also serves as a marketing tool thanks to its eye-catching appearance. In the course of resource-conserving and sustainable production, Rhaner also relies on the mini-keg as a completely recyclable container: Since Corona, the “Rhaner Festbier dahoam” (“Rhaner home festival beer”) in the five-liter party keg has become firmly established in the product range.

50 years of Minikeg: Happy Birthday, partykeg!

2. November 2022 | product

At 50 years old, the minikeg is in its prime and is well received everywhere – as countless fans around the globe confirm. No wonder, since it is wonderfully uncomplicated and up for any kind of fun. It is always welcome at parties and always surprises with a new, sometimes unusual and eye-catching look. On its round birthday, the popular party keg from Envases can therefore look forward to lots of compliments and heartfelt congratulations.

Carbon dioxide shortage puts breweries in distress

24. October 2022 | know-how

At many breweries, the carbon dioxide tanks are getting more and more empty. Some have already completely used up their reserves. The reason for this is that carbonic acid, or more precisely the basic ingredient carbon dioxide, is currently in extremely short supply. While some breweries have already had to shut down their production, others are making do with unconventional fiddly solutions using substitute gas to make ends meet. Thanks to new plant technology, CO2 recovery plants could even be worthwhile for smaller breweries in the future.

Krombacher 5l freshness keg: party can in an innovative design

19. October 2022 | customers

The party keg celebrates a round birthday. The anniversary “50 years of Minikeg” is not only a good occasion for a look back, but also for a look ahead. After all, Envases has steadily developed the 5-liter keg over the past decades – and continues to do so. But breweries are also focusing on innovation and further development of the popular disposable container. One successful example is the Krombacher 5-liter freshness keg.

Cooperative marketing in beer: opportunities and best practice examples with the party keg

15. September 2022 | know-how

Many things are easier with a good partner at your side. This is exactly what cooperative marketing is all about. We explain why it’s worth looking beyond one’s own nose, what role the minikeg can play here, and how breweries are already successfully using the party keg for marketing campaigns in collaboration with other companies.

Water barrels for Ukraine: Envases donates 8000 minikegs

25. August 2022 | about Envases

With an aid delivery of around 8,000 tinplate kegs, Envases wants to help ensure that the population of Kiev continues to receive drinking water even in the event of supply bottlenecks. To this end, the minikeg world market leader from Öhringen is cooperating with the Obolon brewery, Ukraine’s largest beverage producer, which can fill drinking water into the five-liter barrels as needed. In order to realize this relief action, the Envases team had to overcome some bureaucratic and organizational challenges. A few weeks ago, the barrels finally arrived in Kiev.

History of the party keg: 5 incredible decades of the MiniKeg

3. August 2022 | product

It’s round, made of tinplate, even contains an integrated tap, and is popular all over the world: the five-liter party keg – also known as MiniKeg among experts – is a success story ‘Made in Germany’. This year, the party keg celebrates its birthday. Half a century of MiniKeg, the history of the party keg on its 50th birthday!

Urban beer culture: Schanzenbräu leads the way

26. July 2022 | customers

“You couldn’t drink my first beer,” Stefan Stretz recalls with a laugh. As a 16-year-old, he discovered a recipe for brewing beer in his grandmother’s cookbook and simply tried it out – with moderate success. But he never gave up: After graduating from high school, he trained as a brewer, then added an engineering degree in brewing technology, and later traveled the world for the job. Today, the 52-year-old runs Schanzenbräu, now the largest private brewery in Nuremberg, which he founded in 2004.

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